Tuesday, March 3, 2009

Internet Promotion Techniques 101

Did you realize there are only three types of onlinepromotion?... This statement may seem odd and even untrue inyour mind, but I am speaking in more general terms than youmight be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passivepromotions.


Junk promotions are those that seem to produce results, but bytheir very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. Youmight find yourself subscribing to a submission program thattricks you into believing you are submitting your links to tensof thousands search engines.

According to the Open Directory website, they have only approved1705 search engines and directories for inclusion in theirdatabase (http://getresponse.com/click.html?x=a62a&lc=Ik67&mc=f&s=Hi996&y=K&

I like using the DMOZ directory as an example because submittedlinks are tested by human beings with integrity, for the honestyused in site description. Search Engine Watch and other searchwatchers tend to show fewer than these 1705 engines, primarilybecause a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA's usuallyonly permit 100 or 1000 links on their page at any one time. So,if ten thousand people are submitting a link to an FFA page on adaily basis, then the average life of your link is between sevenminutes and 144 minutes. I suspect the actual number ofsubmitters is much higher and the results are much worse. Giventhat few people surf FFA pages, the chances of your submissionbeing of any real value is practically nill!

Most of the people telling you that you can submit your site totens of thousands of search engines are truly only submittingyour site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is amailing group that is signed up to be received by people whowant to submit their own ads. Now, most safe lists havethousands of subscribers who are able to submit their ads dailyor weekly. The person signed up to receive the list will receiveanywhere from twenty to 140+ messages a day from the list. Thesemessages will be received by people only interested in promotingtheir own thing who do not have the right motivation to open,let alone read Your Advertising. As a result, thousands ofmessages go out daily or weekly that will never be seen byanyone but the sender of the ad. Where is the value in that?There is none.


Active promotions are the type that require you to go out on adaily basis or a weekly basis and put out your advertisements.With active promotions, you will either place your advertisingor you will not sell your products or services. Your choice issimple --- work or starve.

Examples of active promotions include Pay Per Click SearchEngines (PPCSE's), Direct Email, Ezine Advertising, Solo EzineAds, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively,while others are destined to drop their money into thebottomless pit of failed Internet promotions.


Passive promotions are those promotions that can continue toprovide results for you long after you have invested the work tomake them available to the Internet community.

Examples of passive promotions include: Link Exchanges,Articles, Ebooks, Content Exchanges and Writing Testimonials forothers.

Let's look at articles as a solid example of my point.

You are reading an article that I have written to promote my ownbusiness. This article is timeless and therefore could have beenwritten five years ago and still have been as valuable as it istoday.

Due to the fact that the article is timeless, it can and will beplaced in newsletters/ezines and their accompanying onlinearchives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyondthe time in which I wrote it and submitted it to publishers andwebmasters for public consumption and publication.

This is the best example I can give you of an excellent passivepromotional method.


Many try and even fewer succeed to conquer the Internet and toproduce their dreams of online wealth.

My hope is that you will be one of the people who conquer thechallenges before you and to make a nice living while workingonline. It will take drive, determination, study plus trial anderror, but you can make it work for you.

Please continue to educate yourself so that you can avoid themoney pits - instead, strive to find the money barrels. It canbe done. I am living proof.

Copyright © Stone Evans, The Home Biz Guy


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