Wednesday, March 11, 2009

Do You Really Need More Than One Program?

We've been talking lately about the RIGHT kind of affiliate programs and the WRONG kind of affiliate programs.

Let's shift our focus today to the NUMBER of affiliate programs you promote. This is also a very importantconsideration.

The fact is that there are many people who are a member of TOO FEW affiliate programs and there are many people who area member of TOO MANY. There are only a handful of people whohave found the magic "sweet spot" right in the middle and those are the happy people who are making the most money.

Why is TOO FEW affiliate programs a problem?

Joining too few affiliate programs is a problem for 3 MAJORreasons:

#1. The bottom line is that you absolutely, positively MUST start earning multiple streams of income. One income stream, even 2 is not enough in today's world. If you are onlyrelying on you job as your main source of income right now, you're a sitting duck for a financial disaster. If you lose your job or your health, God forbid, you could be in bigtrouble financially. Most people are just one paycheck awayfrom bankruptcy.

Affiliate marketing is the same way. If you're relying onjust one or two affiliate programs to pull in the bulk of your income, you're extremely vulnerable. Even if you've built up a big residual income in a program, if it goes outof business so do you. I had one program a couple of years ago that I was earning $5,000+ per month from and then circumstances happened with the program where they had to cancel all recurring billings... I lost $60,000+ a year inincome in the blink of an eye! You absolutely, positively MUST develop multiple streams of income to be secure intoday's world.

#2. Joining only one or two affiliate program does not give you enough experience to compare strengths and weaknesses ofdifferent programs. It leaves you being unaware of different possibilities and that's very dangerous to your fiscalhealth.

#3. There's is a saying that "If all you have is a hammer, every problem looks like a nail." If you only have one or two different products or programs to promote, that's not enough to solve the many different problems people will becoming to you for. You need to have a variety of tools in your affiliate tool box so you can pull out the right one at the right time for the right person. If you don't, you'll be leaving money on the table. It's that simple.

Why is TOO MANY affiliate programs a problem?

Joining too many affiliate programs is a problem for 2 MAJOR reasons:

#1. You'll get way too distracted. Focus has great power and if you have too many things to think about at one time, you'll get confused. When you're confused, you don't take action. When you don't action, you don't make money.

#2. People won't take you seriously. If you're promoting everything and anything, people will sense your lack of sincerity and have no desire to do business with you. One of the big secrets to affiliate marketing success is promoting things you have some experience with and believe in.

But there a magic "sweet spot" some where in the middle of having enough products and programs to promote that keep you diversified and capable of solving multiple problems forpeople.

For example, if you get 100 people to visit your website and only have one product you're promoting and your website successfully converts 1 out of 100 visitors to a sale, then you've made 1 sale. But if you have a couple more products on your site that are related but different, you may find that you get 3-5 people out of 100 who buy from you because they find other things that solve their problems. So just having a few different options for people can multiply your income 300% or more without any additional effort.

In my experience, 5-6 different affiliate programs in a niche is the generally the best starting point. This gives you enough experience with different programs to compare their strengths and weaknesses. It gives you enough diversity so you can offer your prospects the right solutionat the right time. And it broadens your own affiliate portfolio enough so that you can survive a disaster JUST INCASE one of the affiliate programs you are promoting fallson hard times.

That's also why the Plug-In Profit Site system includes 6 of the most respected affiliate programs online in the "work athome" niche market. They are all proven programs with a longand successful track-record for helping people make money online. They are the cream that has risen to the top for me personally after testing hundreds of different affiliate programs since I started this journey back in 1999. You canreview these 6 affiliate programs yourself in Step 1 about midway down on this page:

No matter what niche market you are in, I encourage you to diversify your affiliate portfolio and get at least 5-6 high quality, top paying affiliate programs to promote inorder to ensure your short-term and long-term success.

About the Author:------------------------------------------------------------Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and start making more money today at:


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