Wednesday, February 24, 2010

10 Reasons Why People Won't Buy A Second Product From You

1. You didn't follow up after the first sale. After the
sale you could have introduced your other product
on the thank e-mail.

2. You didn't ship the product in the about of time
you stated. If they needed it in a hurry and you
didn't provide, they won't rely on you again.

3. Your product didn't do as promised. If your
product didn't accomplish their desired goal they're
not going to think your second product will either.

4. Your customer couldn't get a hold of you in time
when they had a "after question" sale. You could
have added extra lines of communication.

5. Your customer doesn't want to revisit your web
site because it didn't offer much. You could have
offered more original content or freebies.

6. Your competition is offering free shipping with
their product. You should have been more aware
of how they are targeting your customers.

7. Your customer forgot your web site address.
You should have given your customers your web
site information in your product package.

8. Your customer service couldn't solve a problem
they had with your product. Your customer service
should be trained to handle most problems.

9. You didn't up-sell when they were already in the
buying mood. You can always try to sell your other
product when they're ready to buy your first one.

10. Your competition offers a stronger money back
guarantee. You must always be thinking of better
ways to remove the risk from your customers.

Copyright © Stone Evans, The Home Biz Guy

Thursday, February 11, 2010

20 Tools for Tracking Social Media Marketing

Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions,experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as "Social Media Marketing", it's a smart way to open the lines of communication between you and your prospects........

20 Tools for Tracking Social Media Marketing

Wednesday, February 3, 2010

How To Get The Most From Your Free eBook Marketing Campaign

First, your eBook needs to have an attractive title.
The title should grab the attention of your intended
target audience. The more appealing the title, the
more your eBook will be downloaded.

Your eBook needs to have quality content. You
can write your own content or ask permission to
use another author's content. Your eBook will be
read more if the content is original.

You will want to put your ad on the title page or
on the table of contents. This will give the most
exposure for your web site or the products you're

It's important to put your eBook in as many formats
as possible. Most eBook software only allows the
eBook to be read by certain browers and software.
People may not take the time to download a new
software program in order to read your eBook.
Other versions of your eBook could be in HTML,
auto responder and downloadable text format.

You can contact other business owners and ask
them if they would like to include their ad in your
eBook. Just ask them in return to advertise your
free eBook on their web site or in their e-zine for
a set period of time. This method will get your
free eBook marketing campaign off to a fast start.

Allow the people who download your eBook to
give it away to their visitors. This will multiply
your free eBook's exposure. Submit your eBook
to the growing number of free eBook directories
on the internet.

These web sites also offer more information about
eBook marketing. Some of them also have eBook
discussion forums where you can ask questions
and learn more about eBook marketing.

Copyright © Stone Evans, The Home Biz Guy