As you know it can be very expensive to attract newcustomers. You can cut down on those expensesby "upselling" to those new customers.
For example, let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17"monitor for only $200 more. That's upselling! Your goal is to get more money out of the first sale.
Below are ten upselling strategies you can use to increaseyour profits:
1. Deluxe Upsell -You could sell a basic product and tell people for a little more money they can receive the deluxe edition.
2. Money Upsell -You could offer people the rights to sell the product they are buying from your business. You could charge an extra $30 dollars to get the reproduction rights.
3. Discount Upsell -If you're selling a product people may order again in the future like shave gel, you could offer them a second can of shave gel at a discount.
4. Time Upsell -If you're selling a product or service people subscribe to, like a magazine, you could tell them if they subscribe for two years instead of one,they can receive it half off the cover price.
5. Quantity Upsell -This is similar to the discount upsell. The only difference is you increase the discount by how many products they order. If they order 3 it's a 10% discount, if they order 5 it's a 15% discount.
6. Package Upsell -When you're selling a product you could offer similar products in a package deal. Tell the people the other products are cheaper with the package deal versus purchasing them separately.
7. Affiliate Upsell -When you're selling a product you could offer someone else's product as an upsell. You would have to make a commission on the product inorder to profit.
8. Free Upsell -You could offer a free sample or trial of your product (your first sale would be free) and then tell people if they order the full version right now they will get a discount.
9. Extra Upsell -There are many things you could charge extra for at the time of sale. It could be gift wrapping, imprinting, custom designs, etc.
10. Extended Upsell -If your product comes with awarranty, you could ask people if they would like to extend the warranty one more year for only $30.
In conclusion, you can use one or all these strategies to increase your profits at the point of sale. Don't beafraid to use your imagination to come up with other upsell strategies.
-------------------------------------------------------
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=XGB0&mc=f&s=Hi996&y=D&
--------------------------------------------------------
Ad Tracking SuperTips – Free eBook
No comments:
Post a Comment