By Cody Moya
SEO. Keywords. Metatags. Metadescriptions. Spiders. Robots.
Do you feel overwhelmed when you hear people talking about all
these things? Most people do. Here's a quick glossary, and then
the reason you don't have to worry about these words if you know a
couple of web secrets.
- Metatags - Words embedded in your web page that tell viewers and
search engine automatons about the content on your page.
- Metadescriptions - Same as metatags, but in sentence form, and
with the possibility of being used on search engines as your site
description.
- Keywords - The words you use in your metas and in the text on
your page to describe your product or service.
- Spiders or Robots - miniprograms or automations sent out to
automatically browse the Web by search engines, they catalog your
site by keywords.
- SEO - Search Engine Optimization, this means your site has the
appropriate keywords and structure to be properly cataloged by
those spiders and robots.
Here's why this information isn't that important: it's archaic.
Metas were devised in the early days of the search engines, when
they weren't terribly powerful, so that your good content could be
properly referenced by the engines.
What they found was that unscrupulous webmasters loaded up the
metas with keywords that were popular and would rank well, but that
really had nothing to do with the content on the page. This is
called search engine spam because it works the same way and is
approximately as useful.
Spiders today don't pay much attention to the metas. They look for
keywords in your content, and the most cutting-edge ones look for
grammatical structure as well.
It won't be long before they can tell whether your site is actually
sensible. And they are looking for web pages that are frequently
updated, not just static sites that contain the same information
year in and year out.
Interestingly, your customers are looking for good content as well.
One simple little trick can satisfy both of them inexpensively.
Good articles containing information about your product or service,
rotated regularly.
Drive Traffic with Great Content
Not everyone can write well enough to fulfill this requirement. And
not everyone has the time to sit and write these articles. For
those who can't, there are several options.
You can hire a professional writer to ghostwrite these articles for
you. This is an expensive and time-consuming prospect. Most writers
charge a minimum of $35 per hour, and web writers often charge much
more.
And you'll have to sit with that writer, educate him or her on your
product or service, and ensure they're ready to tackle writing
about it before they start.
You can copy someone else's content with permission. This is an
interesting idea. There are a number of online databases that
provide pre-written articles optimized for your keywords, for free.
The hitch: you must also display a resource box on your website
referencing the original author of the article and providing a link
back to his or her page. This makes them into the expert, not you.
You can purchase keyword-optimized articles from an article broker
like www.YourOwnArticles.com . This is the happy medium. You have
good optimized articles, created for you by professional writers,
published on your site with your name, and costing you minimal cash
because they are mass-produced.
Using Article Directories for Your Purposes
But wait, there's more!
After you purchase articles to publish on your website with your
name, you can also buy extras to publish to article directories.
Not everyone's going to be as smart as you about how they put
content on their site.
Many will instead take the easy way, and download those free
articles to publish, with resource boxes, to their own website.
If they download your articles, those resource boxes will point to
your website. In essence, you can direct traffic from your
competitors and from those who provide similar or complementary
products and services to you, straight to your own website. And you
can do it for free, after the cost of the article.
Some article directories online are:
- Go Articles: http://www.goarticles.com
- Ezine Articles: http://www.ezinearticles.com
- Idea Marketers: http://www.ideamarketers.com
- Marketing Seek: http://www.marketing-seek.com/index.php
Here For Your Success
Cody Moya
P.S. Make sure to check http://yourownarticles.com
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ABOUT THE AUTHOR:
Cody Moya writes about Article Marketing in his free 50 parts
course on Article Marketing. You can sign up for his free
Article Marketing Course and get additional information at his
website: http://www.freeinternetmarketingcourses.com
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Visit my website - www.raiseyourincimefromhome.com
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