1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional. You want to have your own domain name. Your website should be easy to navigate through. The graphics should be related to the theme of your web site.
7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or onanother web page. If you list the freebie above your ad they may never look to see what you're selling.
8. You don't attract the target audience that would buy your product or service. A simple way to dot his is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible responserate.
10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.
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Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=XSRy&mc=f&s=Hi996&y=7&
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CBMALL – MAKE MONEY WITH THE BEST CLIKBANK PROGRAMES
http://tinyurl.com/d2dp7y
Tuesday, April 28, 2009
Sunday, April 26, 2009
How To Sell Your Back-End Products
A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business.
If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.
Below are ten killer strategies you can use to sell your back-end products to your existing customers:
1. When you ship people the first product they bought, insert a flyer or brochure for your back-end productin the package.
2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.
3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.
4. After people order your first product from your website, take them to a "thank you" web page and include your back-end product ad on that page.
5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.
6. If you're selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside the electronic product.
7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.
8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product.
9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on the letter.
10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snailmail updates.
Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=XP3G&mc=f&s=Hi996&y=j&
-----------------------------------------------
Want to learn more -
Join WEALTHTY AFFILIATE UNIVERSITY
http://tinyurl.com/czwjjv
-----------------------------------------------------
If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.
Below are ten killer strategies you can use to sell your back-end products to your existing customers:
1. When you ship people the first product they bought, insert a flyer or brochure for your back-end productin the package.
2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.
3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.
4. After people order your first product from your website, take them to a "thank you" web page and include your back-end product ad on that page.
5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.
6. If you're selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside the electronic product.
7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.
8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product.
9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on the letter.
10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snailmail updates.
Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=XP3G&mc=f&s=Hi996&y=j&
-----------------------------------------------
Want to learn more -
Join WEALTHTY AFFILIATE UNIVERSITY
http://tinyurl.com/czwjjv
-----------------------------------------------------
Friday, April 24, 2009
Power Ways To Spark Your Sales
1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.
2. Increase your profits by concentrating on small details. Improving small things like text size, color,or graphics can really make a positive difference.
3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.
4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line. This will grab peoples attention quickly.
6. Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site.
7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.
8. Sell advertising space in your e-zine and on yourweb site. This will create an extra income stream for your business.
9. Make your web site ready for the public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take.
10. Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=XmVR&mc=f&s=Hi996&y=P&
---------------------------------------------------------
WWW.RAISEYOURINCOMEFROMHOME.COM
--------------------------------------------------------
2. Increase your profits by concentrating on small details. Improving small things like text size, color,or graphics can really make a positive difference.
3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.
4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line. This will grab peoples attention quickly.
6. Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site.
7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.
8. Sell advertising space in your e-zine and on yourweb site. This will create an extra income stream for your business.
9. Make your web site ready for the public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take.
10. Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=XmVR&mc=f&s=Hi996&y=P&
---------------------------------------------------------
WWW.RAISEYOURINCOMEFROMHOME.COM
--------------------------------------------------------
Thursday, April 23, 2009
Children in the Home Business Environment
Operating a home business is seldom easy and interruptions come in all shapes, sizes and forms.
Between the family, friends and neighbors who call or come by, and the telemarketers who insist on ringing your number off the hook, getting through the workday can be a real challenge.
When you introduce children into the home office environment,your productivity and patience can be seriously tested.
For example, right now my three-year old daughter is pulling on my shirt and begging me to read her a story. Clearly, I'm in the middle of something important here, but how can I say no to those eyes? I'll be right back...
Ok, that wasnt so bad was it? Shes happy, I'm happy (having bonded with my daughter) and now I'm back to continue my conversation with you :-) Whats the lesson here? Flexibility is a major key to balancing your home business priorities with your familys needs.
I can tell you from first-hand experience that maintaining a deep level of concentration on work in a home business for long periods of time is next to impossible. Nap time does offer some reprieve, but any break from the kids is usually short lived.
Even with older children, summertime introduces new challenges with kids running in and out of the house all throughout the day.
I would like to share with you some of the tips I have discovered to help manage your home office with children in your midst. Since children of different ages pose different challenges, I will present my tips in terms of age groups.
OLDER CHILDREN AND TEENS
We will look at older children first since they pose the least challenge to our work productivity.
Children, who are old enough to understand the idea of schedules and chores, are old enough to understand the needs of your home business. Explain to your children that you do your work at home so that you can be near them when they need you. But also be sure they understand that you must do your work so that you will have the money necessary to keep your house, feed the family and to provide them with money for entertainment.
Once your children understand the necessity of your work, the noutline a work schedule and explain it to them. Do make sure they understand that emergencies are definitely an acceptable reason to interrupt your work. Then make sure they understand that between hours x and y, you will be doing work --- and then hold them to respecting your schedule.
INFANTS
Infants will never understand your needs for work. But fortunately, babies do well under a schedule or routine. Instead of expecting your child to work around your schedule, schedule your work around the needs of your baby.
It is simple. Babies eat, sleep and poop. Sometimes they play. Fortunately, babies sleep more than they do anything else.
Naptime offers the best advantage for getting your work done.Get your baby into a routine of eat, sleep and play, and you will experience unexpected levels of productivity.
TODDLERS
If you have a toddler running around the house while you are operating your home business, then you may find that your hair turning gray or disappearing altogether. But, gray hair is asign of character, right. ;-)
I am venturing to guess that the person who devised the doorlock for the inside of the house did so because he had toddlers in his own home. Inside door locks should only be utilized when you are making that important phone call and your toddler is screaming for your attention. At all other times, your doorshould remain unlocked with your door open.
Develop a routine with your children for meal times, naptimes, and play times. Work these times into your work schedule and adhere to them. If you fail to keep appointments with your children, your children will have less respect for your work and do more to prevent you from the completion of your work.
Don`t be afraid to let your children sit in your lap while you are working. It helps them to feel wanted and it helps them to be a part of your daily life. There are times when it is okay for them to be sitting in your lap while you work, and at other times you need them out of your lap. Don`t be afraid to tell them to get down and go play or read a book so that you can resume your work.
Permit your children to have their toys in your office. Often they will sit contently and play while you work. Just knowing you are near is enough to keep them happy.
Be prepared to take an hourly break to deal with your toddler. Try to do potty breaks at your hourly break and to do drink refills. This can help your child grow into a routine that will work well with your home business. At each break, spend a few minutes with your child giving hugs and kisses and talking with your child about what he or she wants to talk about.
Toddlers don`t always do well with the routine, so be prepared to take a few minutes when needed to give the attention that your child so desperately needs in the moment.
IN CONCLUSION
I hope these tips serve to help you in the challenge of operating a successful home business.
My home business permits me to fulfill my financial obligations*AND* see my children grow up. I would never contemplate trading my home business for another kind of business. Even with the added challenges of dealing with toddlers in my home office, the upsides far out weigh the downsides.
Growing my own home business with children around has definitely given me a new respect for all people who successfully run a home business with kids in the work environment. I tip my hat to you... You deserve it!
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=IGcg&mc=f&s=Hi996&y=a&
---------------------------------------------------------------
WWW.RAISEYOURINCOMEFROMHOME.COM
----------------------------------------------
Between the family, friends and neighbors who call or come by, and the telemarketers who insist on ringing your number off the hook, getting through the workday can be a real challenge.
When you introduce children into the home office environment,your productivity and patience can be seriously tested.
For example, right now my three-year old daughter is pulling on my shirt and begging me to read her a story. Clearly, I'm in the middle of something important here, but how can I say no to those eyes? I'll be right back...
Ok, that wasnt so bad was it? Shes happy, I'm happy (having bonded with my daughter) and now I'm back to continue my conversation with you :-) Whats the lesson here? Flexibility is a major key to balancing your home business priorities with your familys needs.
I can tell you from first-hand experience that maintaining a deep level of concentration on work in a home business for long periods of time is next to impossible. Nap time does offer some reprieve, but any break from the kids is usually short lived.
Even with older children, summertime introduces new challenges with kids running in and out of the house all throughout the day.
I would like to share with you some of the tips I have discovered to help manage your home office with children in your midst. Since children of different ages pose different challenges, I will present my tips in terms of age groups.
OLDER CHILDREN AND TEENS
We will look at older children first since they pose the least challenge to our work productivity.
Children, who are old enough to understand the idea of schedules and chores, are old enough to understand the needs of your home business. Explain to your children that you do your work at home so that you can be near them when they need you. But also be sure they understand that you must do your work so that you will have the money necessary to keep your house, feed the family and to provide them with money for entertainment.
Once your children understand the necessity of your work, the noutline a work schedule and explain it to them. Do make sure they understand that emergencies are definitely an acceptable reason to interrupt your work. Then make sure they understand that between hours x and y, you will be doing work --- and then hold them to respecting your schedule.
INFANTS
Infants will never understand your needs for work. But fortunately, babies do well under a schedule or routine. Instead of expecting your child to work around your schedule, schedule your work around the needs of your baby.
It is simple. Babies eat, sleep and poop. Sometimes they play. Fortunately, babies sleep more than they do anything else.
Naptime offers the best advantage for getting your work done.Get your baby into a routine of eat, sleep and play, and you will experience unexpected levels of productivity.
TODDLERS
If you have a toddler running around the house while you are operating your home business, then you may find that your hair turning gray or disappearing altogether. But, gray hair is asign of character, right. ;-)
I am venturing to guess that the person who devised the doorlock for the inside of the house did so because he had toddlers in his own home. Inside door locks should only be utilized when you are making that important phone call and your toddler is screaming for your attention. At all other times, your doorshould remain unlocked with your door open.
Develop a routine with your children for meal times, naptimes, and play times. Work these times into your work schedule and adhere to them. If you fail to keep appointments with your children, your children will have less respect for your work and do more to prevent you from the completion of your work.
Don`t be afraid to let your children sit in your lap while you are working. It helps them to feel wanted and it helps them to be a part of your daily life. There are times when it is okay for them to be sitting in your lap while you work, and at other times you need them out of your lap. Don`t be afraid to tell them to get down and go play or read a book so that you can resume your work.
Permit your children to have their toys in your office. Often they will sit contently and play while you work. Just knowing you are near is enough to keep them happy.
Be prepared to take an hourly break to deal with your toddler. Try to do potty breaks at your hourly break and to do drink refills. This can help your child grow into a routine that will work well with your home business. At each break, spend a few minutes with your child giving hugs and kisses and talking with your child about what he or she wants to talk about.
Toddlers don`t always do well with the routine, so be prepared to take a few minutes when needed to give the attention that your child so desperately needs in the moment.
IN CONCLUSION
I hope these tips serve to help you in the challenge of operating a successful home business.
My home business permits me to fulfill my financial obligations*AND* see my children grow up. I would never contemplate trading my home business for another kind of business. Even with the added challenges of dealing with toddlers in my home office, the upsides far out weigh the downsides.
Growing my own home business with children around has definitely given me a new respect for all people who successfully run a home business with kids in the work environment. I tip my hat to you... You deserve it!
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=IGcg&mc=f&s=Hi996&y=a&
---------------------------------------------------------------
WWW.RAISEYOURINCOMEFROMHOME.COM
----------------------------------------------
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