1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional. You want to have your own domain name. Your website should be easy to navigate through. The graphics should be related to the theme of your web site.
7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or onanother web page. If you list the freebie above your ad they may never look to see what you're selling.
8. You don't attract the target audience that would buy your product or service. A simple way to dot his is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible responserate.
10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.
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Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=XSRy&mc=f&s=Hi996&y=7&
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CBMALL – MAKE MONEY WITH THE BEST CLIKBANK PROGRAMES
http://tinyurl.com/d2dp7y
Tuesday, April 28, 2009
Sunday, April 26, 2009
How To Sell Your Back-End Products
A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business.
If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.
Below are ten killer strategies you can use to sell your back-end products to your existing customers:
1. When you ship people the first product they bought, insert a flyer or brochure for your back-end productin the package.
2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.
3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.
4. After people order your first product from your website, take them to a "thank you" web page and include your back-end product ad on that page.
5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.
6. If you're selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside the electronic product.
7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.
8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product.
9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on the letter.
10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snailmail updates.
Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=XP3G&mc=f&s=Hi996&y=j&
-----------------------------------------------
Want to learn more -
Join WEALTHTY AFFILIATE UNIVERSITY
http://tinyurl.com/czwjjv
-----------------------------------------------------
If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.
Below are ten killer strategies you can use to sell your back-end products to your existing customers:
1. When you ship people the first product they bought, insert a flyer or brochure for your back-end productin the package.
2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.
3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.
4. After people order your first product from your website, take them to a "thank you" web page and include your back-end product ad on that page.
5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.
6. If you're selling an electronic product, like an ebook, include your ad for your back-end product somewhere inside the electronic product.
7. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.
8. Contact your customers by phone and ask them if they were happy with their purchase. You could tell them about your back-end product.
9. Send your customers a thank you letter by mail or e-mail. You could mention your back-end product somewhere on the letter.
10. Ask your customers if they want to be updated in the future when you have new product offers. You could have them sign up to receive e-mail or snailmail updates.
Your business will have a greater chance of surviving when you attempt to sell back-end products to your existing customers.
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=XP3G&mc=f&s=Hi996&y=j&
-----------------------------------------------
Want to learn more -
Join WEALTHTY AFFILIATE UNIVERSITY
http://tinyurl.com/czwjjv
-----------------------------------------------------
Friday, April 24, 2009
Power Ways To Spark Your Sales
1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.
2. Increase your profits by concentrating on small details. Improving small things like text size, color,or graphics can really make a positive difference.
3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.
4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line. This will grab peoples attention quickly.
6. Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site.
7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.
8. Sell advertising space in your e-zine and on yourweb site. This will create an extra income stream for your business.
9. Make your web site ready for the public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take.
10. Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=XmVR&mc=f&s=Hi996&y=P&
---------------------------------------------------------
WWW.RAISEYOURINCOMEFROMHOME.COM
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2. Increase your profits by concentrating on small details. Improving small things like text size, color,or graphics can really make a positive difference.
3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.
4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line. This will grab peoples attention quickly.
6. Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site.
7. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.
8. Sell advertising space in your e-zine and on yourweb site. This will create an extra income stream for your business.
9. Make your web site ready for the public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take.
10. Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=XmVR&mc=f&s=Hi996&y=P&
---------------------------------------------------------
WWW.RAISEYOURINCOMEFROMHOME.COM
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Thursday, April 23, 2009
Children in the Home Business Environment
Operating a home business is seldom easy and interruptions come in all shapes, sizes and forms.
Between the family, friends and neighbors who call or come by, and the telemarketers who insist on ringing your number off the hook, getting through the workday can be a real challenge.
When you introduce children into the home office environment,your productivity and patience can be seriously tested.
For example, right now my three-year old daughter is pulling on my shirt and begging me to read her a story. Clearly, I'm in the middle of something important here, but how can I say no to those eyes? I'll be right back...
Ok, that wasnt so bad was it? Shes happy, I'm happy (having bonded with my daughter) and now I'm back to continue my conversation with you :-) Whats the lesson here? Flexibility is a major key to balancing your home business priorities with your familys needs.
I can tell you from first-hand experience that maintaining a deep level of concentration on work in a home business for long periods of time is next to impossible. Nap time does offer some reprieve, but any break from the kids is usually short lived.
Even with older children, summertime introduces new challenges with kids running in and out of the house all throughout the day.
I would like to share with you some of the tips I have discovered to help manage your home office with children in your midst. Since children of different ages pose different challenges, I will present my tips in terms of age groups.
OLDER CHILDREN AND TEENS
We will look at older children first since they pose the least challenge to our work productivity.
Children, who are old enough to understand the idea of schedules and chores, are old enough to understand the needs of your home business. Explain to your children that you do your work at home so that you can be near them when they need you. But also be sure they understand that you must do your work so that you will have the money necessary to keep your house, feed the family and to provide them with money for entertainment.
Once your children understand the necessity of your work, the noutline a work schedule and explain it to them. Do make sure they understand that emergencies are definitely an acceptable reason to interrupt your work. Then make sure they understand that between hours x and y, you will be doing work --- and then hold them to respecting your schedule.
INFANTS
Infants will never understand your needs for work. But fortunately, babies do well under a schedule or routine. Instead of expecting your child to work around your schedule, schedule your work around the needs of your baby.
It is simple. Babies eat, sleep and poop. Sometimes they play. Fortunately, babies sleep more than they do anything else.
Naptime offers the best advantage for getting your work done.Get your baby into a routine of eat, sleep and play, and you will experience unexpected levels of productivity.
TODDLERS
If you have a toddler running around the house while you are operating your home business, then you may find that your hair turning gray or disappearing altogether. But, gray hair is asign of character, right. ;-)
I am venturing to guess that the person who devised the doorlock for the inside of the house did so because he had toddlers in his own home. Inside door locks should only be utilized when you are making that important phone call and your toddler is screaming for your attention. At all other times, your doorshould remain unlocked with your door open.
Develop a routine with your children for meal times, naptimes, and play times. Work these times into your work schedule and adhere to them. If you fail to keep appointments with your children, your children will have less respect for your work and do more to prevent you from the completion of your work.
Don`t be afraid to let your children sit in your lap while you are working. It helps them to feel wanted and it helps them to be a part of your daily life. There are times when it is okay for them to be sitting in your lap while you work, and at other times you need them out of your lap. Don`t be afraid to tell them to get down and go play or read a book so that you can resume your work.
Permit your children to have their toys in your office. Often they will sit contently and play while you work. Just knowing you are near is enough to keep them happy.
Be prepared to take an hourly break to deal with your toddler. Try to do potty breaks at your hourly break and to do drink refills. This can help your child grow into a routine that will work well with your home business. At each break, spend a few minutes with your child giving hugs and kisses and talking with your child about what he or she wants to talk about.
Toddlers don`t always do well with the routine, so be prepared to take a few minutes when needed to give the attention that your child so desperately needs in the moment.
IN CONCLUSION
I hope these tips serve to help you in the challenge of operating a successful home business.
My home business permits me to fulfill my financial obligations*AND* see my children grow up. I would never contemplate trading my home business for another kind of business. Even with the added challenges of dealing with toddlers in my home office, the upsides far out weigh the downsides.
Growing my own home business with children around has definitely given me a new respect for all people who successfully run a home business with kids in the work environment. I tip my hat to you... You deserve it!
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=IGcg&mc=f&s=Hi996&y=a&
---------------------------------------------------------------
WWW.RAISEYOURINCOMEFROMHOME.COM
----------------------------------------------
Between the family, friends and neighbors who call or come by, and the telemarketers who insist on ringing your number off the hook, getting through the workday can be a real challenge.
When you introduce children into the home office environment,your productivity and patience can be seriously tested.
For example, right now my three-year old daughter is pulling on my shirt and begging me to read her a story. Clearly, I'm in the middle of something important here, but how can I say no to those eyes? I'll be right back...
Ok, that wasnt so bad was it? Shes happy, I'm happy (having bonded with my daughter) and now I'm back to continue my conversation with you :-) Whats the lesson here? Flexibility is a major key to balancing your home business priorities with your familys needs.
I can tell you from first-hand experience that maintaining a deep level of concentration on work in a home business for long periods of time is next to impossible. Nap time does offer some reprieve, but any break from the kids is usually short lived.
Even with older children, summertime introduces new challenges with kids running in and out of the house all throughout the day.
I would like to share with you some of the tips I have discovered to help manage your home office with children in your midst. Since children of different ages pose different challenges, I will present my tips in terms of age groups.
OLDER CHILDREN AND TEENS
We will look at older children first since they pose the least challenge to our work productivity.
Children, who are old enough to understand the idea of schedules and chores, are old enough to understand the needs of your home business. Explain to your children that you do your work at home so that you can be near them when they need you. But also be sure they understand that you must do your work so that you will have the money necessary to keep your house, feed the family and to provide them with money for entertainment.
Once your children understand the necessity of your work, the noutline a work schedule and explain it to them. Do make sure they understand that emergencies are definitely an acceptable reason to interrupt your work. Then make sure they understand that between hours x and y, you will be doing work --- and then hold them to respecting your schedule.
INFANTS
Infants will never understand your needs for work. But fortunately, babies do well under a schedule or routine. Instead of expecting your child to work around your schedule, schedule your work around the needs of your baby.
It is simple. Babies eat, sleep and poop. Sometimes they play. Fortunately, babies sleep more than they do anything else.
Naptime offers the best advantage for getting your work done.Get your baby into a routine of eat, sleep and play, and you will experience unexpected levels of productivity.
TODDLERS
If you have a toddler running around the house while you are operating your home business, then you may find that your hair turning gray or disappearing altogether. But, gray hair is asign of character, right. ;-)
I am venturing to guess that the person who devised the doorlock for the inside of the house did so because he had toddlers in his own home. Inside door locks should only be utilized when you are making that important phone call and your toddler is screaming for your attention. At all other times, your doorshould remain unlocked with your door open.
Develop a routine with your children for meal times, naptimes, and play times. Work these times into your work schedule and adhere to them. If you fail to keep appointments with your children, your children will have less respect for your work and do more to prevent you from the completion of your work.
Don`t be afraid to let your children sit in your lap while you are working. It helps them to feel wanted and it helps them to be a part of your daily life. There are times when it is okay for them to be sitting in your lap while you work, and at other times you need them out of your lap. Don`t be afraid to tell them to get down and go play or read a book so that you can resume your work.
Permit your children to have their toys in your office. Often they will sit contently and play while you work. Just knowing you are near is enough to keep them happy.
Be prepared to take an hourly break to deal with your toddler. Try to do potty breaks at your hourly break and to do drink refills. This can help your child grow into a routine that will work well with your home business. At each break, spend a few minutes with your child giving hugs and kisses and talking with your child about what he or she wants to talk about.
Toddlers don`t always do well with the routine, so be prepared to take a few minutes when needed to give the attention that your child so desperately needs in the moment.
IN CONCLUSION
I hope these tips serve to help you in the challenge of operating a successful home business.
My home business permits me to fulfill my financial obligations*AND* see my children grow up. I would never contemplate trading my home business for another kind of business. Even with the added challenges of dealing with toddlers in my home office, the upsides far out weigh the downsides.
Growing my own home business with children around has definitely given me a new respect for all people who successfully run a home business with kids in the work environment. I tip my hat to you... You deserve it!
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=IGcg&mc=f&s=Hi996&y=a&
---------------------------------------------------------------
WWW.RAISEYOURINCOMEFROMHOME.COM
----------------------------------------------
Wednesday, April 22, 2009
. The art of writing a link exchange request that is not spam
Link exchange requests have a very bad reputation. The reason for that is that many people send mass link exchange requests that are nothing more than spam.
However, if you want to get links from authority sites, you have to send link exchange requests. The secret of successful requests is to write link exchange messages that aren't spam.
Get the reader's attention
If you want people to read your link exchange message, it should not sound like the dozens of other emails that the webmaster receives. Use the recipient's real name throughout your message. If your message starts with "Dear webmaster" then it's likely that it will be moved to the trash. Be personal. Write a personal message for each recipient.
Use a real email address with a real name as the sender address. Free email addresses and email addresses with numbers look spammy.
Get the reader's interest
What's in for me? You should answer that question as soon as possible in your email.
Do not list any features. Focus on benefits. First, nobody is really interested in the great features of your website. Tell the recipient how your website solves his problems or the problems of his readers.
Appeal to the ego of the recipient. Tell the recipient that you list only 10 websites in this special category and that he is in that top 10 list. It's easier to convince people if you appeal to their ego.
Create desire
The recipient of your link exchange message won't react to your request if you don't create desire.
To create desire out of interest, you can tell the recipient that you downloaded his ebook, subscribed to his newsletter or RSS feed, etc. The other webmaster is more likely to reciprocate if you have done something in advance.
Give the recipient the feeling that he's special. Include your phone number in your email message. Summarize why the recipient benefits from linking to you.
Make action as easy as possible
Don't make the recipient think. Make the linking process as easy as possible by giving him copy/paste HTML code with your link information. Of course, the code should only be an option and you should not insist on that code. If the webmaster wants to use another code to link to your site, that's okay.
Further information on how to write link exchange messages can be found in the free SEO book. If your website needs more inbound links, take a look at this tool.
However, if you want to get links from authority sites, you have to send link exchange requests. The secret of successful requests is to write link exchange messages that aren't spam.
Get the reader's attention
If you want people to read your link exchange message, it should not sound like the dozens of other emails that the webmaster receives. Use the recipient's real name throughout your message. If your message starts with "Dear webmaster" then it's likely that it will be moved to the trash. Be personal. Write a personal message for each recipient.
Use a real email address with a real name as the sender address. Free email addresses and email addresses with numbers look spammy.
Get the reader's interest
What's in for me? You should answer that question as soon as possible in your email.
Do not list any features. Focus on benefits. First, nobody is really interested in the great features of your website. Tell the recipient how your website solves his problems or the problems of his readers.
Appeal to the ego of the recipient. Tell the recipient that you list only 10 websites in this special category and that he is in that top 10 list. It's easier to convince people if you appeal to their ego.
Create desire
The recipient of your link exchange message won't react to your request if you don't create desire.
To create desire out of interest, you can tell the recipient that you downloaded his ebook, subscribed to his newsletter or RSS feed, etc. The other webmaster is more likely to reciprocate if you have done something in advance.
Give the recipient the feeling that he's special. Include your phone number in your email message. Summarize why the recipient benefits from linking to you.
Make action as easy as possible
Don't make the recipient think. Make the linking process as easy as possible by giving him copy/paste HTML code with your link information. Of course, the code should only be an option and you should not insist on that code. If the webmaster wants to use another code to link to your site, that's okay.
Further information on how to write link exchange messages can be found in the free SEO book. If your website needs more inbound links, take a look at this tool.
Monday, April 20, 2009
Where is Your Phone Number?
by Jeff Mulligan (C) 2008
There is probably a major problem lurking on your salespage right now. And it could be hurting your profits.
Experts agree that one of the most important factors in asuccessful website is credibility. This frequently translates into the credibility of the site owner. Peopleare more likely to buy from somebody they believe in.
Is your website as credible as it could be?
People judge credibility by many subtle factors. Does the design of the site look professional? Is the site well written? Are there typos and grammar errors strewn throughout the site? Is the author believable? Does the author have experience in this market or with this product? These are all important factors.
We also know that a strong guarantee is a key part of asuccessful sales page. Taken one step further, the reader needs to believe he will actually get a refund if requested. And herein often lies a major inconsistency.
Look at your sales page and ask yourself: Who is standing behind the product? What do you provide for contact information?
If there is only an e-mail address, or worse yet, no contact information at all, then you do not have a believable guarantee.
If you want someone to believe that you stand behind your product you need to be reachable. Put your complete contact information on your web site. I'm not just talking about an e-mail address. Consider adding your snail mail address and even, dare I say, your phone number.
At first, I worried about using this approach. I feared getting calls at all hours of the night. I worried about getting over whelmed. But, I reasoned, I could always remove the phone number if it became a problem.
Turns out, having my phone number on the site is a blessing. I have made dozens of sales because I have been available to answer one or two simple questions from a prospect. I now look at each telephone call as an opportunity to help someone solve their problem and, frequently, earn their business.
I have received numerous comments from customers saying that one of the reasons they purchased is because they can tell there is a real person standing behind this business. The fact it is, I only get about one or two phone calls a day. And my sites have thousands of visitors every day.
In summary, take a look at your own sales page or contact page with a critical eye. Do you look like just another anonymous web site? Or is there a person there; ready,willing and able to help. The answer to these questions may have a lot to do with your conversion rates.
At the very least, test putting your phone number on your web site. Even if your web business is part time, with a good voice mail system you will sound professional and you can return phone calls when you are able. Try this credibility improvement. And see if it doesn't improveyour sales.
http://www.cbmall.com/15ways.asp?storefront=abarg3251
Resource Box:
Jeff Mulligan has an MBA and 20+ years of marketing experience as an ad agency Senior VP and VP Marketing for two software companies, one of which was publicly traded. Jeff owns CBmall, a site that provides 15 different ways for ClickBank affiliates to earn income on thousands ofpopular InfoProducts.
http://www.cbmall.com/15ways.asp?storefront=abarg3251
There is probably a major problem lurking on your salespage right now. And it could be hurting your profits.
Experts agree that one of the most important factors in asuccessful website is credibility. This frequently translates into the credibility of the site owner. Peopleare more likely to buy from somebody they believe in.
Is your website as credible as it could be?
People judge credibility by many subtle factors. Does the design of the site look professional? Is the site well written? Are there typos and grammar errors strewn throughout the site? Is the author believable? Does the author have experience in this market or with this product? These are all important factors.
We also know that a strong guarantee is a key part of asuccessful sales page. Taken one step further, the reader needs to believe he will actually get a refund if requested. And herein often lies a major inconsistency.
Look at your sales page and ask yourself: Who is standing behind the product? What do you provide for contact information?
If there is only an e-mail address, or worse yet, no contact information at all, then you do not have a believable guarantee.
If you want someone to believe that you stand behind your product you need to be reachable. Put your complete contact information on your web site. I'm not just talking about an e-mail address. Consider adding your snail mail address and even, dare I say, your phone number.
At first, I worried about using this approach. I feared getting calls at all hours of the night. I worried about getting over whelmed. But, I reasoned, I could always remove the phone number if it became a problem.
Turns out, having my phone number on the site is a blessing. I have made dozens of sales because I have been available to answer one or two simple questions from a prospect. I now look at each telephone call as an opportunity to help someone solve their problem and, frequently, earn their business.
I have received numerous comments from customers saying that one of the reasons they purchased is because they can tell there is a real person standing behind this business. The fact it is, I only get about one or two phone calls a day. And my sites have thousands of visitors every day.
In summary, take a look at your own sales page or contact page with a critical eye. Do you look like just another anonymous web site? Or is there a person there; ready,willing and able to help. The answer to these questions may have a lot to do with your conversion rates.
At the very least, test putting your phone number on your web site. Even if your web business is part time, with a good voice mail system you will sound professional and you can return phone calls when you are able. Try this credibility improvement. And see if it doesn't improveyour sales.
http://www.cbmall.com/15ways.asp?storefront=abarg3251
Resource Box:
Jeff Mulligan has an MBA and 20+ years of marketing experience as an ad agency Senior VP and VP Marketing for two software companies, one of which was publicly traded. Jeff owns CBmall, a site that provides 15 different ways for ClickBank affiliates to earn income on thousands ofpopular InfoProducts.
http://www.cbmall.com/15ways.asp?storefront=abarg3251
Sunday, April 19, 2009
10 High Powered Ways To Increase Your Traffic
1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.
2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders.
3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.
4. Write articles and submit them to e-zines, websites and magazines that accept article submissions. Include your business information and web address at the end of the article.
5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This'll increase your ad exposure and attract people to your web site at the same time.
6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.
7. Submit your freebie to the online directories that list your particular item or service for free. If you're offering a free e-zine, submit it to all the free e-zine directories on the internet.
8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.
9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.
10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=XeJC&mc=f&s=Hi996&y=t&
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2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders.
3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.
4. Write articles and submit them to e-zines, websites and magazines that accept article submissions. Include your business information and web address at the end of the article.
5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This'll increase your ad exposure and attract people to your web site at the same time.
6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.
7. Submit your freebie to the online directories that list your particular item or service for free. If you're offering a free e-zine, submit it to all the free e-zine directories on the internet.
8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.
9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.
10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=XeJC&mc=f&s=Hi996&y=t&
-----------------------------------------------------------------
Friday, April 17, 2009
Do Your Potential Customers Forget About You?
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!
But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?
If you are like most Internet marketers, you don’t.
When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.
Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.
Are you losing profits due to inconsistent and ineffective follow up?
Following up with leads is more than just a process - it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.
Consistent follow up gets results!
When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece.
I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?
* The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.
* List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?
* List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.
What follow up method really works?
* Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.
* First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!
* Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.
* The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!
* Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)
* The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!
Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!
Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!
Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.
Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up - don’t you want to be one of the few to get it right?
Posted by Tom Kulzer (AWeber CEO)
http://amig.aweber.com
But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?
If you are like most Internet marketers, you don’t.
When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.
Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.
Are you losing profits due to inconsistent and ineffective follow up?
Following up with leads is more than just a process - it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.
Consistent follow up gets results!
When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece.
I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?
* The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.
* List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?
* List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.
What follow up method really works?
* Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.
* First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!
* Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.
* The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!
* Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)
* The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!
Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!
Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!
Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.
Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up - don’t you want to be one of the few to get it right?
Posted by Tom Kulzer (AWeber CEO)
http://amig.aweber.com
Thursday, April 16, 2009
10 Motivational Triggers That Make People Buy
1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.
2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel more secure.
3. People want to save time. They may want to work less and spend time enjoying life's pleasures. This will make them feel more relaxed.
4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.
5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent.
6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This will make them feel healthier.
7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. This will make them feel relieved.
8. People want to be loved. They may not want to be lonely anymore or want to start dating again. This will make them feel wanted.
9. People want to be popular. They may want to be a famous celebrity or be more popular in school. This will make them feel praised andadmired.
10. People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will make them feel more fulfilled.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=XJ2T&mc=f&s=Hi996&y=X&------------------------------------------------------------
2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel more secure.
3. People want to save time. They may want to work less and spend time enjoying life's pleasures. This will make them feel more relaxed.
4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.
5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent.
6. People want to live longer. They may want to get in shape, eat better or gain extra energy. This will make them feel healthier.
7. People want to be comfortable. They may want to relive aches and pains or want to sleep in a more comfortable bed. This will make them feel relieved.
8. People want to be loved. They may not want to be lonely anymore or want to start dating again. This will make them feel wanted.
9. People want to be popular. They may want to be a famous celebrity or be more popular in school. This will make them feel praised andadmired.
10. People want to gain pleasure. They may want satisfy their appetite or sexual desires. This will make them feel more fulfilled.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=XJ2T&mc=f&s=Hi996&y=X&------------------------------------------------------------
Wednesday, April 15, 2009
10 Best Ways To Sell Your Products Like Crazy
1. Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product.
2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your business valuable intelligence for your business
3. Enhance the power of your ad copy benefits by using attention getting words, highlighting keywords, using color, bolding key phrases, underlining, etc.
4. Give your visitors tons of choices so they don't get the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc.
5. Put yourself in your visitors shoes. Design yoursite for them, not for yourself. Create your product around your visitors not because you would buy it.
6. Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them.
7. Use your free bonuses to create an urgency for your visitors to buy. Only offer them for a limited time with your main product.
8. Offer your customers extra add-on products at the point of purchase. For example, if they are buying an electronic toy try to sell batteries with it.
9. Make your visitors feel good about themselves by giving them compliments. If they feel good they will also feel good about buying from your web site.
10. Add multiple profits to your web site. If you're selling business books try to sell business services, courses and supplies too.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=Iw6o&mc=f&s=Hi996&y=f&-----------------
2. Give visitors a freebie for filling out your online survey or they usually won't. Surveys will give your business valuable intelligence for your business
3. Enhance the power of your ad copy benefits by using attention getting words, highlighting keywords, using color, bolding key phrases, underlining, etc.
4. Give your visitors tons of choices so they don't get the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc.
5. Put yourself in your visitors shoes. Design yoursite for them, not for yourself. Create your product around your visitors not because you would buy it.
6. Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them.
7. Use your free bonuses to create an urgency for your visitors to buy. Only offer them for a limited time with your main product.
8. Offer your customers extra add-on products at the point of purchase. For example, if they are buying an electronic toy try to sell batteries with it.
9. Make your visitors feel good about themselves by giving them compliments. If they feel good they will also feel good about buying from your web site.
10. Add multiple profits to your web site. If you're selling business books try to sell business services, courses and supplies too.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=Iw6o&mc=f&s=Hi996&y=f&-----------------
Monday, April 13, 2009
The Enormous Power of Past Success
I was checking my voice mail yesterday and received a message that was short and sweet. It said: "My name is Ken Shapiro. I'mthe writer, director, producer and star of the motion picture'The Groove Tube'. Please call me back at ..."
Interesting. The writer, director, producer and star of a motionpicture?
My curiosity was aroused so I went to Google and looked up "TheGroove Tube". I discovered that Ken Shapiro was indeed all ofthe things he said he was and that Chevy Chase, a very famous American actor, had is debut film appearance in the movie. My mind determined that Ken Shapiro was a force to be reckoned with so I gave him a call.
It turns out that Ken found me online and was seeking some guidance on how to promote his new project "Bed Books" is a very interesting innovation and I must admit that I've often wanted to lay on my side in bed and read a book, but that's not a very comfortable thing to do. Thus, Ken's unique idea and business has the potential to really take off.
In our brief conversation, we exchanged pleasantries and I gave Ken a few tips on getting publicity for his site. He's obviouslya guy who takes action on his ideas so I expect that he'll take the information I gave him and put it into motion immediately. If so, you'll be hearing a lot more about Ken and Bed Books.net in the near future. In exchange for my time and advice, Ken said he is sending me a "Bed Book" to try out.
What's interesting about my conversation with Ken is my motivation for having it in the first place. Considering that I receive an over whelming amount of voice mails every single day and that I'm rarely able to call anyone back on the phone personally, why did I choose to pick up the phone and call Ken on my dime?
The answer is because Ken had established that he was already successful. Because of the accomplishment of making "The Groove Tube" movie in which Chevy Chase appeared back in 1972 Idetermined that calling Ken would be, at the very least, interesting. I also sensed that there could be the possibility for me to benefit in some way because I perceived Ken to be powerful and influential.
I was right. Ken is powerful. He's a doer. He makes things happen and I respect him for that. In this world, it's the dreamers that take action and persist until they succeed that get my attention. That's why I called Ken and that's also why he was able to benefit from a free consultation with me. In that discussion, I gave Ken some very specific advice for marketing his website that has the potential to bring him all the business he can handle.
The point to take home is that Ken's previous success in the movie business made it a lot easier for him to get the information and resources he needs to succeed in his new venture. In other words, past success has power.
When I first started my Internet business it was not easy. Infact, it was down right difficult. I spent thousands of dollars on credit trying to learn the game and acquire the tools I needed to build my business. Everything was expensive and the people who I thought could help me grow my business the most wouldn't give me the time of day. I was a nobody in this world.
However, I was persistent and by leveraging my financial and creative resources I was finally able to make my first sale online. Once that occurred, I simply focused on what I did right and did more of it. My sales continued to grow and I was becoming successful.
From those initial small successes, I was able to continue building my knowledge. I realized that once I had knowledge, Icould share it. By sharing my knowledge with others, I was able to become an expert. As an expert, people were attracted to me.Through that attraction, I was able to sell more goods andservices. I was becoming *very* successful.
Then other experts got attracted to me. They started giving me their products and services for free. They were also open to the possibility of working together. The same products and services that I could barely afford in the beginning of my career and the same people who wouldn't give me the time of day before, were now becoming as freely available to me as oxygen itself.
Why? The answer is simple. I was already successful.
Is it easier for the rich to get richer? Absolutely. Is it easier for successful people to become more successful? Definitely. The momentum has already been established. Money attracts more money and success attracts greater success.
Before you get cynical, first consider the fact that most of the rich and successful people in this world started with nothing but their ideas and enthusiasm. They were able to use that energy and put it into motion to create their own success.
In most cases, the path they traveled was riddled with moments of confusion, struggle and failure. But they persisted and with each small success their path got easier and easier to travel until they eventually paved it and turned that path into a "successsuper-highway" that now allows them to travel and succeed withease.
The enormous power of past success is that it can and will catapult you toward greater success in the future. Use everythingin your power right now to create some initial success and then roll that success forward to create more success in your life.You will ultimately discover this is a very easy thing to do.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=IIFV&mc=f&s=Hi996&y=Z&
Interesting. The writer, director, producer and star of a motionpicture?
My curiosity was aroused so I went to Google and looked up "TheGroove Tube". I discovered that Ken Shapiro was indeed all ofthe things he said he was and that Chevy Chase, a very famous American actor, had is debut film appearance in the movie. My mind determined that Ken Shapiro was a force to be reckoned with so I gave him a call.
It turns out that Ken found me online and was seeking some guidance on how to promote his new project "Bed Books" is a very interesting innovation and I must admit that I've often wanted to lay on my side in bed and read a book, but that's not a very comfortable thing to do. Thus, Ken's unique idea and business has the potential to really take off.
In our brief conversation, we exchanged pleasantries and I gave Ken a few tips on getting publicity for his site. He's obviouslya guy who takes action on his ideas so I expect that he'll take the information I gave him and put it into motion immediately. If so, you'll be hearing a lot more about Ken and Bed Books.net in the near future. In exchange for my time and advice, Ken said he is sending me a "Bed Book" to try out.
What's interesting about my conversation with Ken is my motivation for having it in the first place. Considering that I receive an over whelming amount of voice mails every single day and that I'm rarely able to call anyone back on the phone personally, why did I choose to pick up the phone and call Ken on my dime?
The answer is because Ken had established that he was already successful. Because of the accomplishment of making "The Groove Tube" movie in which Chevy Chase appeared back in 1972 Idetermined that calling Ken would be, at the very least, interesting. I also sensed that there could be the possibility for me to benefit in some way because I perceived Ken to be powerful and influential.
I was right. Ken is powerful. He's a doer. He makes things happen and I respect him for that. In this world, it's the dreamers that take action and persist until they succeed that get my attention. That's why I called Ken and that's also why he was able to benefit from a free consultation with me. In that discussion, I gave Ken some very specific advice for marketing his website that has the potential to bring him all the business he can handle.
The point to take home is that Ken's previous success in the movie business made it a lot easier for him to get the information and resources he needs to succeed in his new venture. In other words, past success has power.
When I first started my Internet business it was not easy. Infact, it was down right difficult. I spent thousands of dollars on credit trying to learn the game and acquire the tools I needed to build my business. Everything was expensive and the people who I thought could help me grow my business the most wouldn't give me the time of day. I was a nobody in this world.
However, I was persistent and by leveraging my financial and creative resources I was finally able to make my first sale online. Once that occurred, I simply focused on what I did right and did more of it. My sales continued to grow and I was becoming successful.
From those initial small successes, I was able to continue building my knowledge. I realized that once I had knowledge, Icould share it. By sharing my knowledge with others, I was able to become an expert. As an expert, people were attracted to me.Through that attraction, I was able to sell more goods andservices. I was becoming *very* successful.
Then other experts got attracted to me. They started giving me their products and services for free. They were also open to the possibility of working together. The same products and services that I could barely afford in the beginning of my career and the same people who wouldn't give me the time of day before, were now becoming as freely available to me as oxygen itself.
Why? The answer is simple. I was already successful.
Is it easier for the rich to get richer? Absolutely. Is it easier for successful people to become more successful? Definitely. The momentum has already been established. Money attracts more money and success attracts greater success.
Before you get cynical, first consider the fact that most of the rich and successful people in this world started with nothing but their ideas and enthusiasm. They were able to use that energy and put it into motion to create their own success.
In most cases, the path they traveled was riddled with moments of confusion, struggle and failure. But they persisted and with each small success their path got easier and easier to travel until they eventually paved it and turned that path into a "successsuper-highway" that now allows them to travel and succeed withease.
The enormous power of past success is that it can and will catapult you toward greater success in the future. Use everythingin your power right now to create some initial success and then roll that success forward to create more success in your life.You will ultimately discover this is a very easy thing to do.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=IIFV&mc=f&s=Hi996&y=Z&
Saturday, April 11, 2009
10 Mind Busting Ways To Gain More Orders
1. Automate your online business to save extra time for marketing and advertising. You could use auto-responders, time saving software, etc.
2. Host a free hall of fame or museum on your website. It should be related to your target audience. It should attract people just like offline ones do.
3. Write your ideas on paper; bad and good ones. Don't get an idea and take the risk of forgetting it; it could be your future income or success.
4. Design your ad copy to target your visitors goals, dreams and desires. Allow your product to attract their emotional and physical needs.
5. Create a small treasure hunt. Allow people to geta discount on a product you sell if they find a certain graphic somewhere on your site.
6. Have visitors sign-up to receive free promotional merchandise. It can be hats, bumper stickers, cups, or anything with your web site print on it.
7. Increase your traffic by creating other web sites that relate to the latest new fad. You just advertise your main web site on your fad web sites.
8. Load your site with a wide variety of content. Your site will become known as an area of regular reference for many of your visitors.
9. Interview famous people that your visitors want to know more about. Publish the interview in article or audio format on your web site.
10. Tell people the purpose of your web site. Whenthey visit a web site and have to figure out what it's about, they may get frustrated and leave soon.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=Xrps&mc=f&s=Hi996&y=F&
--------------------------------------------------------
amazing website builder software!
http://tinyurl.com/cllhyq
2. Host a free hall of fame or museum on your website. It should be related to your target audience. It should attract people just like offline ones do.
3. Write your ideas on paper; bad and good ones. Don't get an idea and take the risk of forgetting it; it could be your future income or success.
4. Design your ad copy to target your visitors goals, dreams and desires. Allow your product to attract their emotional and physical needs.
5. Create a small treasure hunt. Allow people to geta discount on a product you sell if they find a certain graphic somewhere on your site.
6. Have visitors sign-up to receive free promotional merchandise. It can be hats, bumper stickers, cups, or anything with your web site print on it.
7. Increase your traffic by creating other web sites that relate to the latest new fad. You just advertise your main web site on your fad web sites.
8. Load your site with a wide variety of content. Your site will become known as an area of regular reference for many of your visitors.
9. Interview famous people that your visitors want to know more about. Publish the interview in article or audio format on your web site.
10. Tell people the purpose of your web site. Whenthey visit a web site and have to figure out what it's about, they may get frustrated and leave soon.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=Xrps&mc=f&s=Hi996&y=F&
--------------------------------------------------------
amazing website builder software!
http://tinyurl.com/cllhyq
Thursday, April 9, 2009
Expanding Your Online Business By Building a Website
Written by
http://www.salehoo.com?aff=abarg3251
© All Rights Reserved
As business grows, it can be a good idea to support your eBay sales with a website.
The first step is building a web presence outside of eBay by creating your own website. Building a website is not a difficult task. These days you don't necessarily need the know-how to do it all yourself - there are plenty of people who will do it for you. Turnkey stores are an option, or you can have a designer create the basic design for a website and then purchase shopping cart software separately.
Either way, you need to think carefully about branding at this point. Branding is recognizable design features that are carried across your entire business from product to business cards, to your website and brochures.
A brand helps your customers associate your products with an over-riding concept and identify them as part of their lifestyle. For example, some brands are associated with natural and organic concepts while others are associated with fine quality or a particular lifestyle. When establishing your online business, take care to make sure the branding you have already established on eBay remains consistent across your new website.
There are thousands of stores on the web, so to be successful, you'll need to do something to make people visit your site and stay there for longer. One of the most effective ways of doing this is by providing people with information about your products. For example, if you sell small kitchen appliances, why not add articles to your site on how to use each appliance, tasty recipes to make with each, how to fix problems, and so on? Not only are you giving your users a reason to come back to your site, you are also increasing your chances of being placed in the top search results for keyword searches relating to the items you sell. Search engines give higher priority to good quality, unique information, so this is an effective way of keeping rankings high and getting traffic from organic search results.
Another way of getting more traffic to your site is by carrying out link exchanges. Just remember to limit yourself to related sites, otherwise you may find that you end up with a lower rather than higher search engine ranking! Linking to sites not related to the content on your site can actually give you a lower search engine ranking, so stay away from sites that offer hundreds of links for a fixed price. The best idea is to link to other sites that relate to what you are selling. For instance, keeping with the appliance example above, a site such as this could exchange links with sites selling china, cutlery, linen or recipes.
Finally, you can drive traffic to your site through advertising. Your ebay listings are one way of advertising if you add your site URL to your About Me page. Google Adwords is another very effective way of getting traffic to your site. A targeted campaign can do wonders for your website.
Done well, a website should increase overall sales, increase traffic to your eBay listings, and increase your reputation as an expert in your area.
----------------------------------------------------------------------------
About the Author: SaleHoo is one of the fastest growing product sourcing portals on the internet. It contains a database of drop ship, wholesale, closeout and manufacturing suppliers offering thousands of product suppliers to consumers!
Locate at
http://www.salehoo.com?aff=abarg3251
Visitors are allowed to sign up for unlimited and lifetime access to the completely searchable database of products and suppliers. The database is regularly updated, ensuring that the latest retail products are always available for purchase and SaleHoo carries the BBB Reliability Seal!
http://www.salehoo.com?aff=abarg3251
http://www.salehoo.com?aff=abarg3251
© All Rights Reserved
As business grows, it can be a good idea to support your eBay sales with a website.
The first step is building a web presence outside of eBay by creating your own website. Building a website is not a difficult task. These days you don't necessarily need the know-how to do it all yourself - there are plenty of people who will do it for you. Turnkey stores are an option, or you can have a designer create the basic design for a website and then purchase shopping cart software separately.
Either way, you need to think carefully about branding at this point. Branding is recognizable design features that are carried across your entire business from product to business cards, to your website and brochures.
A brand helps your customers associate your products with an over-riding concept and identify them as part of their lifestyle. For example, some brands are associated with natural and organic concepts while others are associated with fine quality or a particular lifestyle. When establishing your online business, take care to make sure the branding you have already established on eBay remains consistent across your new website.
There are thousands of stores on the web, so to be successful, you'll need to do something to make people visit your site and stay there for longer. One of the most effective ways of doing this is by providing people with information about your products. For example, if you sell small kitchen appliances, why not add articles to your site on how to use each appliance, tasty recipes to make with each, how to fix problems, and so on? Not only are you giving your users a reason to come back to your site, you are also increasing your chances of being placed in the top search results for keyword searches relating to the items you sell. Search engines give higher priority to good quality, unique information, so this is an effective way of keeping rankings high and getting traffic from organic search results.
Another way of getting more traffic to your site is by carrying out link exchanges. Just remember to limit yourself to related sites, otherwise you may find that you end up with a lower rather than higher search engine ranking! Linking to sites not related to the content on your site can actually give you a lower search engine ranking, so stay away from sites that offer hundreds of links for a fixed price. The best idea is to link to other sites that relate to what you are selling. For instance, keeping with the appliance example above, a site such as this could exchange links with sites selling china, cutlery, linen or recipes.
Finally, you can drive traffic to your site through advertising. Your ebay listings are one way of advertising if you add your site URL to your About Me page. Google Adwords is another very effective way of getting traffic to your site. A targeted campaign can do wonders for your website.
Done well, a website should increase overall sales, increase traffic to your eBay listings, and increase your reputation as an expert in your area.
----------------------------------------------------------------------------
About the Author: SaleHoo is one of the fastest growing product sourcing portals on the internet. It contains a database of drop ship, wholesale, closeout and manufacturing suppliers offering thousands of product suppliers to consumers!
Locate at
http://www.salehoo.com?aff=abarg3251
Visitors are allowed to sign up for unlimited and lifetime access to the completely searchable database of products and suppliers. The database is regularly updated, ensuring that the latest retail products are always available for purchase and SaleHoo carries the BBB Reliability Seal!
http://www.salehoo.com?aff=abarg3251
Wednesday, April 8, 2009
10 Mind Altering Words That Make People Buy
1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.
2. Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product.
3. Use the word "limited" in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.
4. Use the word "easy/simple" in your ad. Peoplewant easy ordering, easy instructions, easy to use, easy payments, etc.
5. Use the word "testimonial" in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof.
6. Use the word "discount/sale " in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc.
7. Use the word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.
8. Use the word "you/your" in your ad. People want to know that you are talking them. This'll make them feel important and attract them to read the whole ad.
9. Use the word "important" in your ad. People donot want to miss important information that could effect their life. People will stop and take notice.
10. Use the word "new" in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=XE9H&mc=f&s=Hi996&y=v&
-----------------------------------------
2. Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product.
3. Use the word "limited" in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.
4. Use the word "easy/simple" in your ad. Peoplewant easy ordering, easy instructions, easy to use, easy payments, etc.
5. Use the word "testimonial" in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof.
6. Use the word "discount/sale " in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc.
7. Use the word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.
8. Use the word "you/your" in your ad. People want to know that you are talking them. This'll make them feel important and attract them to read the whole ad.
9. Use the word "important" in your ad. People donot want to miss important information that could effect their life. People will stop and take notice.
10. Use the word "new" in your ad. People want new products or services that will improve their life like new information, tastes, technology, results, etc.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=XE9H&mc=f&s=Hi996&y=v&
-----------------------------------------
Monday, April 6, 2009
10 Ways To Ignite Your Sales
1. Sign-up to win web site awards. When you win, some award sites publish your web site link, nameand description on their site.
2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.
3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.
4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.
5. Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.
6. Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.
7. Try not to assume your audience understands every thing in your ad copy. If you have words they may not know the meaning to, define them.
8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.
9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.
10. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=IbSJ&mc=f&s=Hi996&y=s&
-----------------------------------------
All solutions Network - http://tinyurl.com/d9tj7t
2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.
3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.
4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.
5. Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.
6. Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.
7. Try not to assume your audience understands every thing in your ad copy. If you have words they may not know the meaning to, define them.
8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.
9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.
10. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=IbSJ&mc=f&s=Hi996&y=s&
-----------------------------------------
All solutions Network - http://tinyurl.com/d9tj7t
Friday, April 3, 2009
Finding Your Home Business Niche
When some folks begin to think about a business of their own, they know in that very moment what kind they are going to start. Then, there are the rest of us...
Knowing that we want to have a business of our own is not enough. Many of us have struggled with the important question of what type of enterprise we would like to start.
Franchises offer a simple pre-packaged money making idea, but the cost of a franchise often makes it a prohibitive option to most folks who contemplate going out on their own.
For those who do not have a million dollars to buy a McDonalds franchise, we must look to other ideas for our own business.
There are literally hundreds of lucrative home business ideas for you to choose from, which will suit every type of personality and all levels of financing. From selling information on the Internet as a infopreneur, to growing delicious gourmet mushrooms for sale to restaurants and catering companies; there is a pile of money to be made by filling a need, for these and a host of other necessary services.
Of course, actually liking what you do, will have a lot to do with the success of your new venture, so be sure to pick a home business that you`ll enjoy running and that will keep you motivated.
For example, if you`re a math whiz, an accounting or income tax service might be the ideal home business for you to start. Perhaps writing is your forte and you`d like to start your own home based copywriting service or advertising agency. Each of these businesses can be run successfully--and profitably from the comfort of your own home.
Academia might not be your cup of tea, but may be you are good with your hands --- having a creative genius where crafts are concerned. Craft items are red-hot sellers at swap meets, country fairs and world wide over the Internet, and they can provide you with solid profits. If crafts don`t interest you, then why not start a laundry service with pick-up and delivery, or a shopping service for shut-in`s--even a companion service orgranny sitter or a doctor shuttle service; any of which, could be much in demand, in and around your neighborhood or community.
When brain storming new ideas for your future home business, keepin mind the soul of any successful endeavor is providing a product or service that others will actually purchase inquantities. Satisfy the needs of your target market, and your target market will keep you and your home based business healthy, happy and profitable.
Below are some suggestions for home business ideas that might help you decide on a suitable venture in which to invest.
Multi-level-marketing (mlm), floral/plant service for offices and hospitals, pooper-scooper service, dog walking service, answering service, vending machine service, gift basket service, homemade soap maker, mobile windshield repair service, mobiletire repair service, income tax specialist, researcher, freelance writer, business card and letterhead designer, courier, shut-in/shuttle service, landscaping service, treetrimming service, wood crafter, carpenter, crafts and crafting supplies, pool cleaning service, plants/nursery starts, growingherbs, growing mushrooms, garage sale and swap meet vendor, proofreader, private investigator, typing service, interior decorator/designer, website design, wedding consultant, hotlunch/snack vendor at local courthouses, pet sitting service, pet grooming service, Internet entrepreneur, paralegal, gourmet catering service, new media production, mobile cosmetic technician, mobile nail technician, mobile hair stylist, aerobics instructor, personal fitness trainer, advertising consultant, companion service, small printing service.
Ideas, ideas; hopefully the above ideas will give you some freshideas of your own to mull over. A spring board if you will, onw hich to dive into your own chosen home business.
When you work from home, any business you start has the potential to explode into a perpetual gold mine! It just depends on how much your home business is in demand around your community or on the Internet. Your home business might start slow and steady, regularly picking up clients as you become more established. On the other hand, your chosen home business maytake off like wildfire, quickly becoming too hot for you tohandle by yourself (well done!). This is the time to enlist thehelp of willing family members to help you out in your time ofneed, which will make your business into a friendly, familyconcern. This will also help family members better understandyour business and get a grasp on the mechanics of profit.
Good luck in all your decisions and have fun with your homebusiness, which ever one you choose, and don`t forget to enjoyyour newfound freedom!
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=ITRk&mc=f&s=Hi996&y=h&
Knowing that we want to have a business of our own is not enough. Many of us have struggled with the important question of what type of enterprise we would like to start.
Franchises offer a simple pre-packaged money making idea, but the cost of a franchise often makes it a prohibitive option to most folks who contemplate going out on their own.
For those who do not have a million dollars to buy a McDonalds franchise, we must look to other ideas for our own business.
There are literally hundreds of lucrative home business ideas for you to choose from, which will suit every type of personality and all levels of financing. From selling information on the Internet as a infopreneur, to growing delicious gourmet mushrooms for sale to restaurants and catering companies; there is a pile of money to be made by filling a need, for these and a host of other necessary services.
Of course, actually liking what you do, will have a lot to do with the success of your new venture, so be sure to pick a home business that you`ll enjoy running and that will keep you motivated.
For example, if you`re a math whiz, an accounting or income tax service might be the ideal home business for you to start. Perhaps writing is your forte and you`d like to start your own home based copywriting service or advertising agency. Each of these businesses can be run successfully--and profitably from the comfort of your own home.
Academia might not be your cup of tea, but may be you are good with your hands --- having a creative genius where crafts are concerned. Craft items are red-hot sellers at swap meets, country fairs and world wide over the Internet, and they can provide you with solid profits. If crafts don`t interest you, then why not start a laundry service with pick-up and delivery, or a shopping service for shut-in`s--even a companion service orgranny sitter or a doctor shuttle service; any of which, could be much in demand, in and around your neighborhood or community.
When brain storming new ideas for your future home business, keepin mind the soul of any successful endeavor is providing a product or service that others will actually purchase inquantities. Satisfy the needs of your target market, and your target market will keep you and your home based business healthy, happy and profitable.
Below are some suggestions for home business ideas that might help you decide on a suitable venture in which to invest.
Multi-level-marketing (mlm), floral/plant service for offices and hospitals, pooper-scooper service, dog walking service, answering service, vending machine service, gift basket service, homemade soap maker, mobile windshield repair service, mobiletire repair service, income tax specialist, researcher, freelance writer, business card and letterhead designer, courier, shut-in/shuttle service, landscaping service, treetrimming service, wood crafter, carpenter, crafts and crafting supplies, pool cleaning service, plants/nursery starts, growingherbs, growing mushrooms, garage sale and swap meet vendor, proofreader, private investigator, typing service, interior decorator/designer, website design, wedding consultant, hotlunch/snack vendor at local courthouses, pet sitting service, pet grooming service, Internet entrepreneur, paralegal, gourmet catering service, new media production, mobile cosmetic technician, mobile nail technician, mobile hair stylist, aerobics instructor, personal fitness trainer, advertising consultant, companion service, small printing service.
Ideas, ideas; hopefully the above ideas will give you some freshideas of your own to mull over. A spring board if you will, onw hich to dive into your own chosen home business.
When you work from home, any business you start has the potential to explode into a perpetual gold mine! It just depends on how much your home business is in demand around your community or on the Internet. Your home business might start slow and steady, regularly picking up clients as you become more established. On the other hand, your chosen home business maytake off like wildfire, quickly becoming too hot for you tohandle by yourself (well done!). This is the time to enlist thehelp of willing family members to help you out in your time ofneed, which will make your business into a friendly, familyconcern. This will also help family members better understandyour business and get a grasp on the mechanics of profit.
Good luck in all your decisions and have fun with your homebusiness, which ever one you choose, and don`t forget to enjoyyour newfound freedom!
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=ITRk&mc=f&s=Hi996&y=h&
Thursday, April 2, 2009
Understanding the Difference between Marketing & Promotion
Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit.
In Marketing 101 at your local university, marketing is actuallythe process of Product, Place, Price and Promotion.
PRODUCT
No business can exist without a product or service to sell.
In a nut shell, entrepreneurs are the people who believe in a product, service or idea, so much that they are willing to invest their lives into the development of their dream.
Historically, every major corporation in the world was started by an entrepreneur with a dream and the drive to make it a reality.
However, there comes a time in the life of every corporation when those who fear the gambling nature of their founder, squash the entrepreneurial drive that made the company a viable concern in the first place. The entrepreneur will either submit to the careful nature of the stock holders, or he will be forced to leave the company he created.
The only entrepreneurs who with stand the pressure to move more carefully are those who have maintained majority control overtheir companies.
PLACE
In the offline world, place is defined by location. On the Internet, place is defined by domain name and the web hosting service chosen.
Both online and offline, place can make or break a company without respect to the quality and value of the product, service or idea.
PRICE
Selecting a price is determined first on a basis of whether the company wants to be seen as a discount or a value company.
Take for example Wal-Mart and Staples.
Wal-Mart is the lead discounter in the marketplace. Staples ont he other hand is the specialist in office supplies.
Both sell a significant number of office supplies despite the fact that the lowest price can usually be found at Wal-Mart. As a value dealer, Staples can afford to charge more for their products than Wal-Mart.
So the question for you is whether you want to position your company as a discount or value company.
Testing has shown that products and services can be sold at any number of prices and still reach a significant number of people.
The challenge of selecting the best price for your product or service will require a certain amount of testing.
UNDERSTANDING THE PRICING EQUATION
Let`s assume we are selling a product. Let us also assume that we know that the product can be sold for $10 or $50. Let us also assume that if the price dips below $10 or rises above $50, then the product sales fall off significantly.
Our challenge is to determine the best rate at which to sell ourproduct.
Testing has shown us that we can sell 1000 items a week at $10. Testing has also shown that we can sell 500 items per week at $50. And testing has shown that we can sell 650 items per weekat $45.
At $10, our projected weekly earnings are $10,000. When we sell the product at $50, we know that we can earn $25,000 per week. Most importantly, we know that we can earn $29,250 when ourproduct is priced at $45.
With the imaginary testing we have done on our imaginary product, we can easily see that selling our product at $45 per item will earn us more money over the long haul.
Thus, when we make the decision for a national rollout of our product, then we will price our product at $45.
Of course, this is a very simplistic analysis of the point I am trying to make. Though simple, I believe this analogy will help you understand the methods of developing a product`s prices.
PROMOTION
Promotion, on the other hand, is the process of notifying the consumers for your product or service of your availability to serve them.
Methods of promotion vary distinctly and should be arranged to meet very specific goals.
As with product, place and price, promotion should not be left to chance. You should test every ad, every media, and every price point to determine the best bang for your promotional dollars.
HEADS UP!
If you are an online promoter or marketer, please factor in themost important element concerning the cost of your promotions.
What element is that? Your time!
Value your time at a certain dollar amount, and figure in your time into the cost of your promotional accounting.
I say this because too many online promoters lose sight of this concept and spend 20 hours to generate one sale while using free advertising. Even if you rate your time at the federal minimum wage, then you will have invested $105 of your time for one sale that might only net you a gross sale of $45!
ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?
Most people who run a business on the Internet call themselves marketers. Yet, most of these same people are really just promoters wrapped in the label of a marketer.
True marketers do not promote without a lot of advance work.They spend time planning, testing and measuring their actions and results to get the most out of every dollar spent and earned.
Entrepreneurs finesse the art of marketing as they build their company into a major enterprise.
If you are a promoter who does not keep an eye on the total marketing equation, then you are bound to fail.
If you do call yourself a marketer, then do what a professional marketer does. Make sure that every dollar spent is spent well. Make sure that every dollar earned is put to good use. Market well so that when the people of the next generation look at your life, they will see a fine example of a successful entrepreneur that they will strive to emulate.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=I9bK&mc=f&s=Hi996&y=0&------------------------------------------------------------
WANT TO LEARN MORE -
JOIN - Wealthy Affilate University
http://tinyurl.com/ck6ky6
In Marketing 101 at your local university, marketing is actuallythe process of Product, Place, Price and Promotion.
PRODUCT
No business can exist without a product or service to sell.
In a nut shell, entrepreneurs are the people who believe in a product, service or idea, so much that they are willing to invest their lives into the development of their dream.
Historically, every major corporation in the world was started by an entrepreneur with a dream and the drive to make it a reality.
However, there comes a time in the life of every corporation when those who fear the gambling nature of their founder, squash the entrepreneurial drive that made the company a viable concern in the first place. The entrepreneur will either submit to the careful nature of the stock holders, or he will be forced to leave the company he created.
The only entrepreneurs who with stand the pressure to move more carefully are those who have maintained majority control overtheir companies.
PLACE
In the offline world, place is defined by location. On the Internet, place is defined by domain name and the web hosting service chosen.
Both online and offline, place can make or break a company without respect to the quality and value of the product, service or idea.
PRICE
Selecting a price is determined first on a basis of whether the company wants to be seen as a discount or a value company.
Take for example Wal-Mart and Staples.
Wal-Mart is the lead discounter in the marketplace. Staples ont he other hand is the specialist in office supplies.
Both sell a significant number of office supplies despite the fact that the lowest price can usually be found at Wal-Mart. As a value dealer, Staples can afford to charge more for their products than Wal-Mart.
So the question for you is whether you want to position your company as a discount or value company.
Testing has shown that products and services can be sold at any number of prices and still reach a significant number of people.
The challenge of selecting the best price for your product or service will require a certain amount of testing.
UNDERSTANDING THE PRICING EQUATION
Let`s assume we are selling a product. Let us also assume that we know that the product can be sold for $10 or $50. Let us also assume that if the price dips below $10 or rises above $50, then the product sales fall off significantly.
Our challenge is to determine the best rate at which to sell ourproduct.
Testing has shown us that we can sell 1000 items a week at $10. Testing has also shown that we can sell 500 items per week at $50. And testing has shown that we can sell 650 items per weekat $45.
At $10, our projected weekly earnings are $10,000. When we sell the product at $50, we know that we can earn $25,000 per week. Most importantly, we know that we can earn $29,250 when ourproduct is priced at $45.
With the imaginary testing we have done on our imaginary product, we can easily see that selling our product at $45 per item will earn us more money over the long haul.
Thus, when we make the decision for a national rollout of our product, then we will price our product at $45.
Of course, this is a very simplistic analysis of the point I am trying to make. Though simple, I believe this analogy will help you understand the methods of developing a product`s prices.
PROMOTION
Promotion, on the other hand, is the process of notifying the consumers for your product or service of your availability to serve them.
Methods of promotion vary distinctly and should be arranged to meet very specific goals.
As with product, place and price, promotion should not be left to chance. You should test every ad, every media, and every price point to determine the best bang for your promotional dollars.
HEADS UP!
If you are an online promoter or marketer, please factor in themost important element concerning the cost of your promotions.
What element is that? Your time!
Value your time at a certain dollar amount, and figure in your time into the cost of your promotional accounting.
I say this because too many online promoters lose sight of this concept and spend 20 hours to generate one sale while using free advertising. Even if you rate your time at the federal minimum wage, then you will have invested $105 of your time for one sale that might only net you a gross sale of $45!
ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?
Most people who run a business on the Internet call themselves marketers. Yet, most of these same people are really just promoters wrapped in the label of a marketer.
True marketers do not promote without a lot of advance work.They spend time planning, testing and measuring their actions and results to get the most out of every dollar spent and earned.
Entrepreneurs finesse the art of marketing as they build their company into a major enterprise.
If you are a promoter who does not keep an eye on the total marketing equation, then you are bound to fail.
If you do call yourself a marketer, then do what a professional marketer does. Make sure that every dollar spent is spent well. Make sure that every dollar earned is put to good use. Market well so that when the people of the next generation look at your life, they will see a fine example of a successful entrepreneur that they will strive to emulate.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=I9bK&mc=f&s=Hi996&y=0&------------------------------------------------------------
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Wednesday, April 1, 2009
How To Attract People To Your Web Site
1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine now adays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.
2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in theire-zine or web site.
3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, websites etc. If people find your directory to be avaluable resource they will visit it over and over.
4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.
5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.
6. Give visitors a free entry into your contest or sweep stakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
7. Let visitors download free software. It couldbe freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proof reading etc. The service or utility should be helpful to your target audience.
9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also giveaway a free e-zine for club members only.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=Ipln&mc=f&s=Hi996&y=9&
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2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in theire-zine or web site.
3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, websites etc. If people find your directory to be avaluable resource they will visit it over and over.
4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.
5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.
6. Give visitors a free entry into your contest or sweep stakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
7. Let visitors download free software. It couldbe freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proof reading etc. The service or utility should be helpful to your target audience.
9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also giveaway a free e-zine for club members only.
About the Author:------------------------------------------------------------
Stone Evans, The Home Biz Guy has helped thousands of peoplein over 200 countries around the world start and run asuccessful home business. Discover 3 easy steps to startyour own home business and subscribe to The Home Biz Guy'sFree Home Business Secrets Mini-Course at:http://getresponse.com/click.html?x=a62a&lc=Ipln&mc=f&s=Hi996&y=9&
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