Is PPC to CPA Dead?

With the current changes in the PPC business, many CPA marketers are throwing in the towel assuming that sending pay per click (PPC) traffic to cost per action (CPA) offers is dead and not making money.

Google Adwords is the search engine leader with over 60% of the search market making it an obvious choice as a top PPC traffic resource.

But Google Adwords has been cracking down on affiliate marketers and banning accounts that they feel do not offer a good customer experience to their searchers.

And any of us doing CPA marketing understand that a vast mass of CPA offers being promoted are not really value adding.

These mass banning started after the FTC introduced their new policy in early December 2009, to target marketers who were practicing deceiving marketing (i.e. flogs and farticles).

Many marketers lost their complete CPA businesses when Google Adwords decided to disallow their accounts, but Google Adwords is not the only pay per click search engine in city.

Even though Google Adwords controls a lion’s share of the available pay per click traffic online, there are still lots of other sources of pay per click traffic that can be bought and in many cases, at a much lower cost.

The two other major players in the PPC game are Yahoo Search Marketing and Bing Adcenter.  Even though these two pay per click sources don’t practically have as much traffic as Google Adwords, in my knowledge they do have better conversions.  Since the competition is not as much you can also pay a lower cost per conversion vs. advertising on Google Adwords.

If you take Yahoo and MSN’s search level, they stand for about 30% of the searches done on the Internet.  This is still a great amount of traffic to profit from.  Yahoo and Bing are scheduling to merge their pay per click marketing platforms, which will give Google Adwords a difficult challenge.

There are dozens of second tier pay per click search engines such as 7Search.com, Looksmart.com, Ask.com, etc. that can provide marketers with thousands of targeted prospects each and every day.

But the difficulty with the second tier search engines is that they receive their traffic from a number of traffic partner sites.  This can result in a large number of fake clicks from partner sources that are just out to steal click revenues.

These second tier search engines don’t have the sophisticated scam technology that Google Adwords has, so it is hard to decide what clicks are real and which are fraudulent when they charge your account.

The solution is to study how to pass traffic partner IDs from second tier search engines so that you can have these deceitful traffic sources shut off.  If you are disciplined enough to do this and can afford to lose some money up front to clean up the traffic, you will be left with decent converting traffic at the last part of this exercise.

PPC traffic is still one of the best converting traffic as it allows you to screen your prospects with your ads before they click and you are charged a click cost.

Although PPV traffic is also very profitable, it is now getting very competitive and profit margins are shrinking fast with PPV traffic sources.

If you want to build a successful PPC to CPA business, never allow one PPC traffic source to be more than 25% of your traffic spend. Diversify your PPC sources so that when one source disappears, you still have at least 75% of your PPC traffic.

So in conclusion, PPC to CPA is very much alive with great potential, even if you don’t rely on Google Adwords for PPC traffic.

Header Ads

I know your ads aren't working.

How do I know this?

Because I'm betting that you're probably getting a pathetically
low click-through rate and an almost non-existent conversion
rate out of those ads.

Let me explain.

The truth is, banner ads and link exchanges just don't work
anymore. People just ignore them completely.

Google and other major companies that get the bulk of their
profits from advertising have tried to counteract this
'banner blindness' by making ads different sizes
- which worked ... for awhile.

You can be the best graphic designer or copywriter in the
world - and it doesn't make one bit of difference. Your ads
still have a horrible conversion rate.

Want to know which kind of ads people don't ignore?
==> Header Ads.

The header is the area at the very top of a web page. It
usually includes the product name, maybe a photo of the
creator and a graphic of a software box or book cover.

It's also the very first thing people notice on a website,
and the very first graphic to load.

Now what if you could take this same header area from
someone else's site and put YOUR ads on it?

Can you see just how much more targeted that would be?
The site visitors can't help but notice it - which means
you get more click-thrus and more eager buyers coming
to YOUR site!

See what I mean at Header Ads

It's like getting someone else to do all the marketing
for you. All you do is sit back and watch as the customers
pour in!

And best of all - if you go to Header Ads.
- you'll find out exactly how much this advertising costs:

Nothing!

But I should warn you. As soon as the big marketing
pros hear about this - their servers are going to fill up
fast. And once the space fills up, they might have to
start charging.

Get in now before it's too late - Header Ads.

Online Personal Branding Importance in Web 2.0

What is Web 2.0
Now acceptable to call Web 2.0 those sites that allow users to create publish and distribute different types of content. Under this category you can find social networks, blogs, forums, articles and photo sharing sites, video and more.

Web 2.0 makes the Internet media available, accessible and cheaper for you to market - all you need is to pour into it the appropriate content for you.

Branding through social networks
In the social networks you can find people from all over the world who are with interests like yours. Social networks based on the small world theory, the principle is between man and man separate six degrees of relationships, meaning that any person has a friend, who knows someone else, someone who knows the third and so on - so the fact is that there is some connection between the first person and 6th person. Calling the idea of the Internet allows anyone to easily meet new people through existing connections.

By opening an personal interesting card, joining relevant community in your field, writing posts, creating a network of friends, transfer a valuable content, writing comments to people and other activities - you can expose yourself to a huge number of people.

Branding through forums
Regular and continuous participation in professional forums, answers in these areas and provide practical recommendation will brand you personally. Be active, share information, provide answers, share links to relevant information, then you will create a good name for yourself and people will recognize you as a specialist in your field.

Branding with videos
Today anyone can upload video to the net, but if you produce videos that they have value in your practice, share information when you're an expert, focuses on the clips audience share insights and explanations in your field, people will start to follow you, wait for your clips, register your movie channel further distribute the information you provide.

Branding With Blogs
A blog is a way to convey information of any kind to many people, blogging in a certain field is a proven marketing tool, since you base yourself an authority in your industry.

Active participation in these arenas creates volume. Then, if your product or service are really good the surfers will brand you and will link to you a large number of people. It will not happen at first, but the process works well proven.
Ultimately, online branding will bring you to a situation in which products or services you'll offer will be just part of the network as if they were always there.

Conclusion
Marketing through forums, articles, social networks, blogs, videos and more are now being used very wrong especially sparse. People still often advertise their business and themselves.
If you may prosper to find the path to create marketing and branding by Web 2.0 it will take you to more and more high-quality customers who know what they want and understand you can give them what they need.

The Secret That "YouTube" Does Not Want You To Know Or How To Make A Video With The Most Views For Free!

Does that ever happen to you? you put the video on "YouYube" and shortly thereafter, you see that it has established multiple exposures?
But then your next video is shown only by two or three visits!
 
Occasionally it seems that to be the most popular video is just pure chance.
Well, of course, a degree is important, but even with title lighting; video promotion can be easier said than done, while the one with the title "junk" could yield thousands of visitors.

How can you absolutely be sure that your video will be popular among many people as possible?


Create Your Own Video.

First of all, you need to create your own video with an attractive title. Don't forget to put the URL of the site, a description & some tags.

Typically, you left the process here, just hope and pray that the masses pull in.

Not this time.

You should take it one step further to get more hits.


What People Are Looking At "YouTube"

It's no secret. It's quite clear.

Remember, "YouTube" visitors are looking for people to learn from, be entertained, to laugh,, cry, be surprised, - and so on.

People go to watch videos at "YopuTube" and you can take benefit of this by accessing a bit different from other people, it's simple.


Another Video Search.

Look for another video in a niche like yours.
Go over the best results. Make sure the videos are really relevant to your niche and find the one that is the closest to your video you just uploaded.


Write Comment.

People who watch videos frequently leave a comment, but mostly just write a few words. If you are writing a comment you must make some people read it, but it's still less than expected it would draw them to your website.


So, You Are Going To Do Something Unique.

Now you're going to post a video comment.

To do this, you only need to add a comment, and then click on "attach a Video".

Now you can also record video directly from your camera, or you can upload one from your computer or, alternatively, you may choose your videos already uploaded.

Choose the second option, unless you want to do a new video.

You now create the best scenario for your video. It is displayed only under the world's most successful original video,of your niche, many visitors will be curious about your comment; watch your video and visit your site.

Good Luck.