Monday, September 6, 2010

Directory Submission Gets You Tons Of Quality - 1 Way Links

As the search engines are evolving each and every day, it's getting harder
and harder to get top search engine rankings.

The search engines now, highly favor, websites that have a large number of
quality, one way links pointing to them. Because of this, it's absolutely critical
that we consistently try to get other websites to link to us, WITHOUT us linking
back to them.

Yes, reciprocal linking is becoming less and less valuable. Submitting your
website to website directories is an excellent way to get, quality, 1 way links
pointing to your websites. You see, many of the website directories online have
a high amount of page rank and have been online for several years.
These are 2 of the most important criteria for determining what a good link
is, vs what a bad link is. These two criteria are:
  1. The age of the website linking to you
  2. The Page Rank of the website linking to you
With that said, many of these directories have both a high Page Rank AND are
old websites, giving them more authority and power in the search engines.
Not only that, but there are literally thousands of website directories on
the internet that are absolutely free for you to submit your website to! While
it does take time to find these directories and then manually fill out all of
the required criteria to submit your website, it is an excellent way to help
increase your search engine rankings.

There are some good website directory submission software products on the market.

The best of which is a product called Directory Submitter created by Brad Callen.
Esentially you simply enter your website details into the software program 1
time, and then click on any of the 1600+ website directories in the software
and it wil automatically fill in all of the submission criteria for you. Click
the submit button and then your site has been instantly added to the website
directory.
So, not only does it save you time in finding all of these directories, BUT
it saves you an incredible amount of time filling out each and every website's
submission criteria. To learn more about Directory Submitter, visit the link
below:

Brad Callen’s Free Directory Submitter


But, please keep this to yourself, as I'd like to keep this our
secret weapon -:)


Enjoy!

Thursday, September 2, 2010

Act Don't Wait

Just few days ago I have seen this wideo and I think you must watch it too -

Glengarry Glen Ross speech 

 

 

Sunday, August 22, 2010

Is PPC to CPA Dead?



With the current changes in the PPC business, many CPA marketers are throwing in the towel assuming that sending pay per click (PPC) traffic to cost per action (CPA) offers is dead and not making money.
Google Adwords is the search engine leader with over 60% of the search market making it an obvious choice as a top PPC traffic resource.
But Google Adwords has been cracking down on affiliate marketers and banning accounts that they feel do not offer a good customer experience to their searchers.
And any of us doing CPA marketing understand that a vast mass of CPA offers being promoted are not really value adding.
These mass banning started after the FTC introduced their new policy in early December 2009, to target marketers who were practicing deceiving marketing (i.e. flogs and farticles).
Many marketers lost their complete CPA businesses when Google Adwords decided to disallow their accounts, but Google Adwords is not the only pay per click search engine in city.
Even though Google Adwords controls a lion’s share of the available pay per click traffic online, there are still lots of other sources of pay per click traffic that can be bought and in many cases, at a much lower cost.
The two other major players in the PPC game are Yahoo Search Marketing and Bing Adcenter.  Even though these two pay per click sources don’t practically have as much traffic as Google Adwords, in my knowledge they do have better conversions.  Since the competition is not as much you can also pay a lower cost per conversion vs. advertising on Google Adwords.
If you take Yahoo and MSN’s search level, they stand for about 30% of the searches done on the Internet.  This is still a great amount of traffic to profit from.  Yahoo and Bing are scheduling to merge their pay per click marketing platforms, which will give Google Adwords a difficult challenge.
There are dozens of second tier pay per click search engines such as 7Search.com, Looksmart.com, Ask.com, etc. that can provide marketers with thousands of targeted prospects each and every day.
But the difficulty with the second tier search engines is that they receive their traffic from a number of traffic partner sites.  This can result in a large number of fake clicks from partner sources that are just out to steal click revenues.
These second tier search engines don’t have the sophisticated scam technology that Google Adwords has, so it is hard to decide what clicks are real and which are fraudulent when they charge your account.
The solution is to study how to pass traffic partner IDs from second tier search engines so that you can have these deceitful traffic sources shut off.  If you are disciplined enough to do this and can afford to lose some money up front to clean up the traffic, you will be left with decent converting traffic at the last part of this exercise.
PPC traffic is still one of the best converting traffic as it allows you to screen your prospects with your ads before they click and you are charged a click cost.
Although PPV traffic is also very profitable, it is now getting very competitive and profit margins are shrinking fast with PPV traffic sources.
If you want to build a successful PPC to CPA business, never allow one PPC traffic source to be more than 25% of your traffic spend. Diversify your PPC sources so that when one source disappears, you still have at least 75% of your PPC traffic.
So in conclusion, PPC to CPA is very much alive with great potential, even if you don’t rely on Google Adwords for PPC traffic.

Monday, July 19, 2010

Header Ads

I know your ads aren't working.

How do I know this?

Because I'm betting that you're probably getting a pathetically
low click-through rate and an almost non-existent conversion
rate out of those ads.

Let me explain.

The truth is, banner ads and link exchanges just don't work
anymore. People just ignore them completely.

Google and other major companies that get the bulk of their
profits from advertising have tried to counteract this
'banner blindness' by making ads different sizes
- which worked ... for awhile.

You can be the best graphic designer or copywriter in the
world - and it doesn't make one bit of difference. Your ads
still have a horrible conversion rate.

Want to know which kind of ads people don't ignore?
==> Header Ads.

The header is the area at the very top of a web page. It
usually includes the product name, maybe a photo of the
creator and a graphic of a software box or book cover.

It's also the very first thing people notice on a website,
and the very first graphic to load.

Now what if you could take this same header area from
someone else's site and put YOUR ads on it?

Can you see just how much more targeted that would be?
The site visitors can't help but notice it - which means
you get more click-thrus and more eager buyers coming
to YOUR site!

See what I mean at Header Ads

It's like getting someone else to do all the marketing
for you. All you do is sit back and watch as the customers
pour in!

And best of all - if you go to Header Ads.
- you'll find out exactly how much this advertising costs:

Nothing!

But I should warn you. As soon as the big marketing
pros hear about this - their servers are going to fill up
fast. And once the space fills up, they might have to
start charging.

Get in now before it's too late - Header Ads.