1. Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc.
2. Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page.
3. Spice-up your web site's wording using plenty of adjectives. It gives your visitors a clearer vision of what your explaining or describing to them.
4. Don't make your banner ads look like ads. Most people ignore banner ads. Design them to look like content and have them click to read the rest.
5. Join affiliate programs that go with the theme of your web site. You'll just be wasting valuable space and time if your visitors aren't interested in them.
6. Market your web site as a free club instead of a web site. This'll increase your repeat visitors and sales because people enjoy belonging to groups.
7. Interact with your online customers on a regular basis. This'll show them you care about them. You could use a chat room, forum or message system.
8. Check your web site links regularly. After people click on one link, and it doesn't work, they usually won't risk wasting their time clicking on another one.
9. Give visitors a positive experience when they're at your web site. Provide them with original contentand free stuff. They'll tell all of their friends about it.
10. Share customers with other businesses that have the same target audience. Offer their product to your customers if, in exchange they do the same for you.
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Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=IMpI&mc=f&s=Hi996&y=x&
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Wednesday, May 6, 2009
Monday, May 4, 2009
Who's Your Guru?
The other day I was talking to a guy at the health club I just joined. (Never had time when I was working for someone else.) We started talking about our personal trainers. If you aren't familiar with the term, these are fitness experts who are educated to design work-out routines based on an individuals strengths, needs and goals.
Anyway, Rick said something that struck me right between the eyes. "I got so confused reading all the books and fitness magazines. Everyone has a different opinion of what works the best. I finally figured if I was going to work out, I might as well pick one expert, listen to them and follow their program."
Later, as I was driving my sore body home, I thought about how appropriate Rick's comment was to Internet Marketing. Everyone's an expert. (Even people who have yet to sell their first eBook.) And there are a million programs, books, secrets, techniques and tactics that will work for you.
The problem is, you can easily fall into what my favorite business school professor called, "Analysis Paralysis". That's where a lot of people are stuck. They keep reading, and it gets in the way of actually doing something.
***** I was guilty *****
I was guilty of this, too. I must have bought several hundred dollars worth of books and courses before I found what worked for me.
Fortunately, the expert I decided to follow was, in hindsight, an excellent choice. And by following his advice and listening to his ideas, I have built up a couple of successful income streams.
My point isn't that my "guru" is the right one for everyone. The point is to pick one or maybe a couple of people you really respect, and model them. Of course, make sure they are actually successful in their own businesses first. But when you find someone you respect and whose style you like, listen to their advice and follow what they recommend in their writings.
***** Save Your Brain *****
Following this strategy can save lots of brain cells that you would spend switching strategies and tactics. It avoids confusion and gives you a good point of reference from which to work.
You don't have to keep reading and searching for the latest eBooks. Assume your guru knows the latest tactics and will advise you of how well they work.
I'm not saying you never look at another eBook or eZine again, it's just that you have one primary star you follow, it's that much easier to find your way.
http://www.cbmall.com/?storefront=abarg3251
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Resource Box: Jeff Mulligan has an MBA and 20+ years of marketing experience as an ad agency Senior VP and VP Marketing for two software companies. Jeff owns CBmall, a site that provides 15 different ways for ClickBank affiliates to earn income on thousands of ClickBank InfoProducts. http://www.cbmall.com/?storefront=abarg3251
Anyway, Rick said something that struck me right between the eyes. "I got so confused reading all the books and fitness magazines. Everyone has a different opinion of what works the best. I finally figured if I was going to work out, I might as well pick one expert, listen to them and follow their program."
Later, as I was driving my sore body home, I thought about how appropriate Rick's comment was to Internet Marketing. Everyone's an expert. (Even people who have yet to sell their first eBook.) And there are a million programs, books, secrets, techniques and tactics that will work for you.
The problem is, you can easily fall into what my favorite business school professor called, "Analysis Paralysis". That's where a lot of people are stuck. They keep reading, and it gets in the way of actually doing something.
***** I was guilty *****
I was guilty of this, too. I must have bought several hundred dollars worth of books and courses before I found what worked for me.
Fortunately, the expert I decided to follow was, in hindsight, an excellent choice. And by following his advice and listening to his ideas, I have built up a couple of successful income streams.
My point isn't that my "guru" is the right one for everyone. The point is to pick one or maybe a couple of people you really respect, and model them. Of course, make sure they are actually successful in their own businesses first. But when you find someone you respect and whose style you like, listen to their advice and follow what they recommend in their writings.
***** Save Your Brain *****
Following this strategy can save lots of brain cells that you would spend switching strategies and tactics. It avoids confusion and gives you a good point of reference from which to work.
You don't have to keep reading and searching for the latest eBooks. Assume your guru knows the latest tactics and will advise you of how well they work.
I'm not saying you never look at another eBook or eZine again, it's just that you have one primary star you follow, it's that much easier to find your way.
http://www.cbmall.com/?storefront=abarg3251
---------------------------------------------------------------------
Resource Box: Jeff Mulligan has an MBA and 20+ years of marketing experience as an ad agency Senior VP and VP Marketing for two software companies. Jeff owns CBmall, a site that provides 15 different ways for ClickBank affiliates to earn income on thousands of ClickBank InfoProducts. http://www.cbmall.com/?storefront=abarg3251
Sunday, May 3, 2009
10 Eye Popping, Jaw Dropping Ad Copy Secrets
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greaterchance of them purchasing.
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=X0i2&mc=f&s=Hi996&y=z&
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2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greaterchance of them purchasing.
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=X0i2&mc=f&s=Hi996&y=z&
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Friday, May 1, 2009
Why People Don't Visit Your Web Site?
1. You don't offer free original content. It's important to give your visitors information they can't find any-where else. If you're the only source for a certain type of information, people will flock to your web site.
2. You don't offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.
3. You don't offer a free contest or sweep stakes. It's a fact, people like to win things. If you can fulfill that need, people will stop by to visit.
4. You don't offer a free directory. Create a directory of web sites on a particular topic that is related to yourt arget audience. People will visit because they will find what they're looking for, all in one place.
5. You don't offer a free e-zine. Most people love to get free information that they're interested in emailed to them on a regular basis. This saves them time and money.
6. You don't offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a chat room or message board to your web site.
7. You don't offer a free affiliate program. One of people's basic needs to survive is money. When you offer them a free opportunity to make money they'll line up to visit your web site.
8. You don't offer a free online utility. When you offer a utility that can solve a problem, people will visit your web site. The utility could be a free autoresponder, e-mail account, search engine submission, etc.
9. You don't offer free current information. Supply news stories related to your web site. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your web site.
10. You don't offer free samples of your productor service. Have you ever been to a store and you jumped at the chance to get a free sample of food? This same concept will also attract people to visit your web site.
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=Xc08&mc=f&s=Hi996&y=k&
-------------------------------------------------------
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2. You don't offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.
3. You don't offer a free contest or sweep stakes. It's a fact, people like to win things. If you can fulfill that need, people will stop by to visit.
4. You don't offer a free directory. Create a directory of web sites on a particular topic that is related to yourt arget audience. People will visit because they will find what they're looking for, all in one place.
5. You don't offer a free e-zine. Most people love to get free information that they're interested in emailed to them on a regular basis. This saves them time and money.
6. You don't offer a free community. People like to have a place were they can have discussions with others on a particular subject. You could add a chat room or message board to your web site.
7. You don't offer a free affiliate program. One of people's basic needs to survive is money. When you offer them a free opportunity to make money they'll line up to visit your web site.
8. You don't offer a free online utility. When you offer a utility that can solve a problem, people will visit your web site. The utility could be a free autoresponder, e-mail account, search engine submission, etc.
9. You don't offer free current information. Supply news stories related to your web site. People want up-to-date news on the topics they are interested in. They will also be interested in visiting your web site.
10. You don't offer free samples of your productor service. Have you ever been to a store and you jumped at the chance to get a free sample of food? This same concept will also attract people to visit your web site.
Copyright © Stone Evans, The Home Biz Guyhttp://getresponse.com/click.html?x=a62a&lc=Xc08&mc=f&s=Hi996&y=k&
-------------------------------------------------------
Get FREE course of getting started with Internet Marketing.
http://tinyurl.com/czwjjv
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